Archives

Eight simple questions to help you choose your direct mail partner

Looking at a new direct mail firm?  Or, re-evaluating your current one?  Here are eight simple questions you can and should ask during your decision-making process.

1.       Are you financially stable?

This is a vitally important question.  Many suppliers are struggling with current trading conditions.  You […]

Tagged , , , , ,

Direct Mail Neurology. Who knew?

According to a case study, on behalf of Britain’s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):

Leaves a deeper footprint in the brain – […]

Tagged , , , ,

Reminder: QR Code® Promotion Begins in Three Weeks

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011.  Again, the time frame for this will be July through August.  There are some material changes to this year’s promotion.  First, the discount this year is 2% (it […]

Tagged , , , , , , , , , ,