Franklin

Address Change Service (ACS) – Harnessing Its Benefits

Published January 12, 2017

In June of 2015, we wrote on this blog about how ACS can reduce your Undeliverable As Addressed (UAA) Mail and, in the process, save you on return mail fees – currently $1.17 per piece. Click here to read that post: http://gofranklingo.com/blog/index.php/2015/06/15/how-to-eliminate-returned-mail/

A large number of […]

Tagged ACS, Address Change Service, Postage Budget, postage savings, usps

Eight Point Plan to Mail Smarter in 2014

Published February 12, 2014

With the 2014 postage increase have come some challenges. Specifically, what can mailers do to help reduce the impact of the postage increase? We have come up with an eight point plan to help do just that. This content was originally mailed to our clients […]

Tagged 2014 postage rates, 8 ways to mail smarter, direct mail budget, direct mail spending, postage increase, postage rates, postage savings, QR code response rate, save on postage, save postage, usps, USPS rate increase

2014 USPS Promotional Schedule

Published December 5, 2013

The USPS has released its 2014 promotional calendar. Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions. The promotions for 2014 represent a significant increase from the past two years. Here they are at a glance:

February 1 – March […]

Tagged 2014 Postage savings, 2014 USPS Promotions, direct mail spending, mail piece, postage savings, reduce postage costs, save on postage, save postage, usps, USPS Promotions

USPS Mail Delivery Standards – Quick Lookup

Published September 10, 2013

Here’s a tool we often use when customers ask us how long it will take for a mailing to get from Point A to Point B. Just click on the following link:

https://ribbs.usps.gov/modernservicestandards/ssmaps/find_map.cfm

In the upper left corner you can select the Mail Class – First Class […]

Tagged drop shipping, Mail, mail delivery, mail delivery time, mail tracking, postage savings, usps, USPS facility closings

Postal Terminology – CASS vs. NCOA. What’s the difference?

Published May 2, 2013

In order to maximize the delivery of your mail, minimize returned mail (which wastes both production and postage costs), keep your database up to date and receive the lowest postage rate, you should always run your list through a CASS and NCOA process. We hear […]

Tagged direct mail budget, Mail, mail delivery, postage savings, reduce postage costs

Are You Eligible for a USPS Tech Credit?

Published April 18, 2013

The USPS has a new program in which mailers can receive a one-time postage credit if they have met specified mail volumes during the period from October 1, 2011 through September 30, 2012.

Program Overview In order to encourage mailers to convert to Full-Service mailing standards, […]

Tagged direct mail budget, postage rates, postage savings, postal rate, reduce postage costs, save on postage, save postage, tech credit, usps, USPS tech credit

USPS Postage Discount Program Begins March 1, 2013

Published February 7, 2013

We posted earlier about the six postage discount programs being offered by the USPS this year. You can get the official information here: http://1.usa.gov/Se9pjO

The first of these begins on March 1st and runs through April 30th. It offers an upfront 2% postage discount by providing […]

Tagged 2% postage discount, 2d code, direct mail, direct mail budget, direct mail trends, mail design, postage savings, qr code, save postage, usps

2013 USPS Promotions & Incentive Programs

Published November 8, 2012

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

Tagged 2013 Postal Promotions, 2d code, direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, postage savings, Postal Incentives, postal rate, QR, qr code, reduce postage costs, save on postage, save postage, usps

USPS Proposed Rate Increases for Business Mail

Published October 15, 2012

By now most have heard that the price of a First Class stamp will increase to $0.46 in January. The rates for business mail – automated presorted mail – will also increase.

First Class mail will increase about $0.01 per piece or roughly 2.6%. Standard mail […]

Tagged direct mail, direct mail budget, direct mail spending, first class mail rate, postage increase, postage rates, postage savings, postal rate, reduce postage costs, save on postage, save postage, usps, USPS rate increase

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Published September 26, 2012

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

Tagged 2d code, direct mail, direct mail budget, direct mailers, postage savings, QR, qr code, reduce postage costs, save on postage, save postage, usps

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Address Change Service (ACS) – Harnessing Its Benefits

Eight Point Plan to Mail Smarter in 2014

2014 USPS Promotional Schedule

USPS Mail Delivery Standards – Quick Lookup

Postal Terminology – CASS vs. NCOA. What’s the difference?

Are You Eligible for a USPS Tech Credit?

USPS Postage Discount Program Begins March 1, 2013

2013 USPS Promotions & Incentive Programs

USPS Proposed Rate Increases for Business Mail

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

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