Franklin

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Published September 6, 2012

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

Tagged direct mail budget, direct mail spending, direct mail trends, direct mailers, Mail, mail delivery, mail piece, postage rates, postage savings, reduce postage costs, save on postage, usps

Reminder: QR Code® Promotion Begins in Three Weeks

Published June 11, 2012

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011. Again, the time frame for this will be July through August. There are some material changes to this year’s promotion. First, the discount this year is 2% (it […]

Tagged 2d code, direct mail, direct mail spending, direct mailers, postage savings, QR, qr code, QR codes, reduce postage costs, save on postage, usps

Mail Piece Design for Automation

Published May 30, 2012

Several of our associates recently attended a USPS presentation on how to design mail for the lowest cost and fastest delivery. Given recent rate increases and upcoming facility closings, making sure your mail meets the best standards is increasingly important. The presentation covers many important […]

Tagged design for automation, direct mail, direct mail design, postage rates, postage savings, postal automation, usps

USPS Language for Class of Mail Regarding Personal Information

Published April 3, 2012

Did you know that the postal service closely monitors Standard mail to make sure that mailers are not including just transactional content? For example, a mailer could send out a change-in-terms notice mailing, including the last four digits of the recipients account number, via Standard […]

Tagged direct mail, First class mail, mailing content, postage rates, postage savings, postal regulations, Standard mail, usps, USPS regulations

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Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Reminder: QR Code® Promotion Begins in Three Weeks

Mail Piece Design for Automation

USPS Language for Class of Mail Regarding Personal Information

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