As you probably already know, the USPS is repeating the QR Code promotion it began in 2011. Again, the time frame for this will be July through August. There are some material changes to this year’s promotion. First, the discount this year is 2% (it was 3% last year). Second, the QR code must resolve to one of the following:
1. A mobile optimized webpage that allows the recipient to purchase an advertised product or service through a financial transaction on the mobile device. The entire purchase and checkout experience must be mobile optimized.
OR
2. A mobile optimized and personalized web page that is tailored to an individual recipient. For each mail recipient, the web address and content of the web page must be unique.
You can read the entire release here:
https://www.usps.com/mobile-barcode/pdf/program-requirements-2012-mobile-promotion.pdf
To view our quick start QR Code tutorial, follow this link:
Good luck with the promotion and feel free to email us at info@gofranklingo.com if you have any questions.
® QR Code is a registered trademark of Denso Wave, Inc.
