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Want Increased ROI? Try This!

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing […]

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Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you use direct mail and email together. Here are five ways to combine the two channels and achieve great results.

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Use FOMO to Motivate Recipients to Action

Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or “Fear of Missing Out,” is a powerful tool. Harnessing FOMO can drive engagement and conversions by creating a sense of urgency and exclusivity, compelling customers to act quickly […]

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Big Impact: How Oversized Postcards Win Back Lapsed Customers

You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the average person gets between 100–150 emails daily. That can be overwhelming. If people unsubscribe, how do you win them back? One proven […]

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5 Tips for Designing Personalized Direct Mail

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? How can you make sure nothing goes wrong? Here are five tips for getting started on the right foot.

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Direct Mail for Short Attention Spans

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is fast and easy to scan is winning the day. According to Who’s Mailing What! (WMW!), a database of nearly 300,000 direct mail […]

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Ditch the Guesswork: How Data Can Transform Your Marketing Game

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data.

But don’t businesses inherently know their customers? […]

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Does Your Data Answer the Right Questions?

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let’s look at seven of them.

1. Am I […]

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Do You Know Who Your Best Customers Really Are?

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But […]

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7 Tips for Big Results on a Small Budget

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck.

1. Focus on a Niche Market: Instead of casting a wide net, […]

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