Franklin

Get More from Your Print Budget with Retargeting

Published February 27, 2020

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?

Often, it’s because many conversations need to be kept going before they bear fruit. This is where retargeting comes in. Once a […]

Tagged digital advertising, digital marketing, direct mail, direct mail strategy, direct mail success, direct mailers, direct marketing, lead nurturing, marketing, marketing communications, motivating prospects

Why Your Text Should Have Color, Too

Published January 9, 2020

When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a juicy hamburger topped with bright green lettuce and ripe red tomato is far more compelling than the same image in black-and-white. So why […]

Tagged direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, ROI

5 Keys to Customer Acquisition

Published November 18, 2019

Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful.

What makes direct mail so powerful?

1. It is the […]

Tagged advantages of direct mail, direct mail, direct mail design, direct mail ROI, direct mail strategy, direct mail success, direct mailers, direct marketing

Postage Rate Increase – May 2015

Published May 8, 2015

On May 7, 2015 the PRC approved a rate increase applied for by the USPS. The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%. The increase for Standard Mail is about 1/3 […]

Tagged direct mail, direct mail budget, direct mail spending, direct mailers, drop shipping, Postage, postage increase, postage rates, Postal Update

Consumers Value Physical Mail, Even In This Digital Era

Published July 12, 2013

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, envelope design, envelopes, increased response rates, mail design, mail piece, personalized envelopes

Purchased Mailing Lists – Nobody is Perfect

Published December 17, 2012

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability. No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list. The […]

Tagged direct mail, direct mail budget, direct mail spending, direct mailers, Mail, mail delivery, mailing lists, purchased mailing lists, returned mail, returned mail rates, usps

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

Published November 12, 2012

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

Tagged data driven marketing strategies, direct mail, direct mail statistics, direct mail trends, direct mailers, reduce postage costs

2013 USPS Promotions & Incentive Programs

Published November 8, 2012

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

Tagged 2013 Postal Promotions, 2d code, direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, postage savings, Postal Incentives, postal rate, QR, qr code, reduce postage costs, save on postage, save postage, usps

Digital Slowdown

Published October 23, 2012

The response rate for direct mail rides high in the face of digital increase

If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail. The Direct Marketing Association (DMA) has found that direct […]

Tagged direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, email, increased response rates, save postage, usps

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Published September 26, 2012

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

Tagged 2d code, direct mail, direct mail budget, direct mailers, postage savings, QR, qr code, reduce postage costs, save on postage, save postage, usps

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Get More from Your Print Budget with Retargeting

Why Your Text Should Have Color, Too

5 Keys to Customer Acquisition

Postage Rate Increase – May 2015

Consumers Value Physical Mail, Even In This Digital Era

Purchased Mailing Lists – Nobody is Perfect

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

2013 USPS Promotions & Incentive Programs

Digital Slowdown

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

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