Archives

Top Reasons Consumers Open Mail

Published June 3, 2021

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know […]

Tagged direct mail, direct mail design, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, marketing, marketing communications, personalization, personalize, personalized marketing

9 Eye-Popping Stats on Direct Mail

Published March 30, 2021

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

Tagged advantages of direct mail, cross-channel marketing, direct mail, direct mail measurement, direct mail ROI, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, marketing, marketing communications, millennial marketing, multichannel marketing, multitouch marketing

The Power of Marketing Local

Published March 3, 2021

One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.

This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, mail design, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing

Get Your Pre-Game On! 4 Steps to Effective Targeting

Published February 18, 2021

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning […]

Tagged accurate data, cross-channel marketing, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing

Should You Be Personalizing? The Data Tells the Tale

Published February 2, 2021

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications:

Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, email marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized marketing, variable data

QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing

Published January 5, 2021

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and […]

Tagged digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, mobile marketing, multitouch marketing, personalized marketing, QR, qr code, QR code basics, variable data QR codes

Want to Sell More? Make Your Marketing Customer-Centric

Published October 29, 2020

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to […]

Tagged communication, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail success, direct mailers, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing

Persistence Pays Off with 1400% ROI

Published October 8, 2020

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]

Tagged data driven marketing strategies, direct mail, direct mail ROI, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, motivating prospects, multitouch marketing, personalized marketing, ROI

When It Comes to Typography, Look Like a Pro

Published September 29, 2020

What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing […]

Tagged communication, direct mail design, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing, typography

How to Stay in Touch Without Being Annoying

Published September 17, 2020

What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, drip marketing, marketing, marketing communications, motivating prospects, personalized marketing