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5 Tips for Marketing During COVID-19

Published August 27, 2020

The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let’s look at five keys to marketing during […]

Tagged covid-19, customer engagement, customer loyalty, customer relationships, digital advertising, digital marketing, direct marketing, marketing, marketing communications, multichannel customer experience, pandemic

Personalization: It Doesn’t Have to Be Complicated

Published August 18, 2020

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, drip marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized envelopes, personalized marketing