Archives

The Best Place to Get Data About Customers? From Customers Themselves!

Published May 10, 2022

Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way to get that data? You can purchase a mailing list and third-party data, but it’s […]

Tagged content marketing, cross-channel marketing, customer engagement, customer loyalty, customer relationships, customer surveys, data driven marketing strategies, direct marketing, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing

Effective Communication Breeds Customer Loyalty

Published April 20, 2022

Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason!

How […]

Tagged cross-channel marketing, customer engagement, customer loyalty, customer relationships, customer surveys, direct mail, direct mail design, direct mail strategy, direct marketing, drip marketing, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing

“Do You Really Know Me?” From: Your Customer

Published March 9, 2022

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are.

Let’s take an example from the world of sports. For example, when we think of hockey […]

Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, personalization, personalize, personalized marketing

Be Authentic and Connect with Customers

Published January 4, 2022

Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the most iconic brands on the market. Johnson & Johnson doesn’t sell Band-Aids based on their […]

Tagged content marketing, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing

In 2021, Businesses Are Marketing Smarter, Not Harder

Published November 4, 2021

With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive […]

Tagged customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, marketing, marketing communications, multichannel marketing, personalized marketing

Customer Retention Ideas That Don’t Involve Price

Published October 19, 2021

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged […]

Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, Lifetime Customer Value, marketing, marketing communications, multichannel customer experience, multichannel marketing

5 Tips for Using Print and Digital Communications to Build Trust

Published June 17, 2021

Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print and digital communications […]

Tagged cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, email marketing, mail design, mailing content, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing

Marketers Identify Their #1 Priority in the Next Five Years

Published April 27, 2021

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]

Tagged customer engagement, Customer Experience, customer loyalty, customer relationships, CX, data driven marketing strategies, direct mail design, mail design, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized envelopes, personalized marketing, variable data

Top 5 Content Marketing Best Practices

Published April 15, 2021

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, […]

Tagged content marketing, cross-channel marketing, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail response rates, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing

Five “Best in Class” Marketing Elements

Published March 18, 2021

Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!

Top strategy #1: Break down the […]

Tagged accurate data, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct marketing, high-quality data, marketing, marketing communications, multichannel customer experience, personalization, personalize, personalized marketing, standardize data, variable data