Archives

Eight Point Plan to Mail Smarter in 2014

With the 2014 postage increase have come some challenges.  Specifically, what can mailers do to help reduce the impact of the postage increase?  We have come up with an eight point plan to help do just that.  This content was originally mailed to our clients […]

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2014 USPS Promotional Schedule

The USPS has released its 2014 promotional calendar.  Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions.  The promotions for 2014 represent a significant increase from the past two years.  Here they are at a glance:

February 1 – March […]

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Are You Eligible for a USPS Tech Credit?

The USPS has a new program in which mailers can receive a one-time postage credit if they have met specified mail volumes during the period from October 1, 2011 through September 30, 2012.

Program Overview In order to encourage mailers to convert to Full-Service mailing standards, […]

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2013 USPS Promotions & Incentive Programs

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

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USPS Proposed Rate Increases for Business Mail

By now most have heard that the price of a First Class stamp will increase to $0.46 in January.  The rates for business mail – automated presorted mail – will also increase.

First Class mail will increase about $0.01 per piece or roughly 2.6%.  Standard mail […]

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U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

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Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

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Reminder: QR Code® Promotion Begins in Three Weeks

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011.  Again, the time frame for this will be July through August.  There are some material changes to this year’s promotion.  First, the discount this year is 2% (it […]

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Statement from USPS about “2nd Ounce Free” Program

Looking to boost commercial use of First-Class Mail, the US Postal Service this week launched its new “2nd Ounce Free” pricing program that enables direct mailers to send letters weighing up to two ounces for the one-ounce postage rate.

The USPS said the new pricing strategy […]

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