To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits of mobile barcodes in direct mail as well as provide opportunities for marketers to be more successful with traditional integrated marketing campaigns. The Promotions Calendar is subject to approval by the Postal Regulatory Commission. Here they are:
• March 1 – April 30, 2013: Mobile Coupon/Click-to-Call
• April 1 – June 30, 2013: Earned Value Reply Mail Promotion
• August 1 – Sept. 30, 2013: (1) Emerging Technologies, (2) Picture Permit and (3) Product Samples
• Nov. 1, 2013, – Dec. 31, 2013: Mobile Buy-it-Now
A full description of these promotions can be found here:
https://ribbs.usps.gov/mobilebarcode/upcoming.htm
Complete rules for participating can be found here:
https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/FY13PromotionsCalendar.pdf
For questions you can email: mobilebarcode@usps.gov or contact us at
Source: United States Postal Service
