Archives

How to Eliminate Returned Mail

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels.  The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

Tagged , , , , , ,

Eight Point Plan to Mail Smarter in 2014

With the 2014 postage increase have come some challenges.  Specifically, what can mailers do to help reduce the impact of the postage increase?  We have come up with an eight point plan to help do just that.  This content was originally mailed to our clients […]

Tagged , , , , , , , , , , ,

2014 Postage Rate Tables & Increases

Here are the 2014 postage rates that take effect on January 26, 2014.  The table contains both the new rates, 2013 rates and variances by dollar amount and percentage.  First class and standard mail both have average increases of just under 6%.  The PRC approved […]

Tagged , , , , , , , ,

2014 USPS Promotional Schedule

The USPS has released its 2014 promotional calendar.  Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions.  The promotions for 2014 represent a significant increase from the past two years.  Here they are at a glance:

February 1 – March […]

Tagged , , , , , , , , ,

Are You Eligible for a USPS Tech Credit?

The USPS has a new program in which mailers can receive a one-time postage credit if they have met specified mail volumes during the period from October 1, 2011 through September 30, 2012.

Program Overview In order to encourage mailers to convert to Full-Service mailing standards, […]

Tagged , , , , , , , , ,

USPS Postage Discount Program Begins March 1, 2013

We posted earlier about the six postage discount programs being offered by the USPS this year.  You can get the official information here: http://1.usa.gov/Se9pjO

The first of these begins on March 1st and runs through April 30th.  It offers an upfront 2% postage discount by providing […]

Tagged , , , , , , , , ,

2013 USPS Promotions & Incentive Programs

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

Tagged , , , , , , , , , , , , , , ,

Digital Slowdown

The response rate for direct mail rides high in the face of digital increase

 If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail.  The Direct Marketing Association (DMA) has found that direct […]

Tagged , , , , , , , ,

USPS Proposed Rate Increases for Business Mail

By now most have heard that the price of a First Class stamp will increase to $0.46 in January.  The rates for business mail – automated presorted mail – will also increase.

First Class mail will increase about $0.01 per piece or roughly 2.6%.  Standard mail […]

Tagged , , , , , , , , , , , ,

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

Tagged , , , , , , , , , ,