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What are the biggest email marketing pitfalls to avoid?

Published August 19, 2014

Experienced executives and experts share their advice and fixes for your challenges in business.

No one wants an email they just spent precious time perfecting to end up in a recipient’s digital trashcan. Eight in 10 people say the marketing emails they receive go mainly to […]

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NEWSLETTERS ARE DEAD?

Published February 21, 2013

This is a repost from the B&B The More You Know blog.  Click the following link to view: NEWSLETTERS ARE DEAD?.

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Digital Slowdown

Published October 23, 2012

The response rate for direct mail rides high in the face of digital increase

 If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail.  The Direct Marketing Association (DMA) has found that direct […]

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What Channels Influence Buying Decisions the Most?

Published April 11, 2012

In a world abuzz with the idea that social networking channels are becoming a dominant factor in buying decisions, it was interesting to read that email and direct mail are still king.  And by a big margin!  Check out the following results from a survey […]

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EMAIL And Its Opportunities For USPS

Published November 21, 2011

By V. A. SHIVA     VASHIVA@MIT.EDU

For 20 years, as the Infographic shows, the US Postal Service (USPS) did not recognize EMAIL as a contender to their organization. In their focus in delivering physical mail, which they performed commendably, they lost track of another part of their […]

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The Man Who Invented Email

Published November 16, 2011

If you’re reading this, you’re online and, as such, you probably have

an email account. But have you ever wondered about the origins of

email? It’s not exactly a cut-and-dried case, as various forms of

electronic messaging have been around since the humble telegraph.

I had the opportunity to […]

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