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Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Published September 4, 2014

Here are some pretty concise and compelling statistics from the Direct Marketing Association. This spells good news for direct mail marketers.

In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]

Tagged data driven marketing strategies, direct mail, direct mail spending, direct mail trends, increased response rates

How Great Marketers Can Inspire Action

Published October 9, 2013

We, as direct marketers, often consider the people we’re selling to as our target market. But we’re selling to people, not targets. To generate response, it’s essential to understand underlying demographics and interests about your customer. While this is a starting point, it’s not likely […]

Tagged data driven marketing strategies, direct mail, Direct response, increased response rates, inspire action, marketing, marketing strategies for casinos, motivating prospects, purchase motivation

Consumers Value Physical Mail, Even In This Digital Era

Published July 12, 2013

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, envelope design, envelopes, increased response rates, mail design, mail piece, personalized envelopes

NEWSLETTERS ARE DEAD?

Published February 21, 2013

This is a repost from the B&B The More You Know blog. Click the following link to view: NEWSLETTERS ARE DEAD?.

Tagged direct mail, email, email and USPS, increased response rates

Digital Slowdown

Published October 23, 2012

The response rate for direct mail rides high in the face of digital increase

If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail. The Direct Marketing Association (DMA) has found that direct […]

Tagged direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, email, increased response rates, save postage, usps

Merge email and direct mail to reclaim lost ‘wow’ factor

Published November 10, 2011

Like the big mail drops of yesteryear, people are being inundated with

email, which gets ignored and deleted. The “wow” factor, once a

signature of direct mail pieces, is sorely absent in email. Thus, we’re

seeing a resurgence of direct mail. However, direct mail alone can’t

capture what it […]

Tagged email wow factor, increased response rates, merge direct mail and email

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Marketers Seeing Dramatically Higher Response Rates from Direct Mail

How Great Marketers Can Inspire Action

Consumers Value Physical Mail, Even In This Digital Era

NEWSLETTERS ARE DEAD?

Digital Slowdown

Merge email and direct mail to reclaim lost ‘wow’ factor

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