Like the big mail drops of yesteryear, people are being inundated with
email, which gets ignored and deleted. The “wow” factor, once a
signature of direct mail pieces, is sorely absent in email. Thus, we’re
seeing a resurgence of direct mail. However, direct mail alone can’t
capture what it did when there were no other alternative channels. To
harness that lost “wow” factor, one option is to try a hybrid approach:
a combination of email and direct mail.
Read more here
Article compliments of dmnews.com written by Richard Harrison, President and COO, SMTP Inc.
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