Merge email and direct mail to reclaim lost ‘wow’ factor

Like the big mail drops of yesteryear, people are being inundated with

email, which gets ignored and deleted. The “wow” factor, once a

signature of direct mail pieces, is sorely absent in email. Thus, we’re

seeing a resurgence of direct mail. However, direct mail alone can’t

capture what it did when there were no other alternative channels. To

harness that lost “wow” factor, one option is to try a hybrid approach:

a combination of email and direct mail.

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Article compliments of written by Richard Harrison, President and COO, SMTP Inc.

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