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Kickstart Your Casino Marketing Restart Webinar: Recording Available!

Our own Matt Holliday presented last week as part of a talented panel of experts that took a new look at the casino marketer’s toolbox, with ideas to Restart, Revive, Recharge Your Marketing. You can access the recording at this LINK or by copying and […]

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Cover Your Bases: Designing for Everyone’s Eyes

When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what their demographics are, including household income, number of children, and occupation. But what about your audience’s ability to easily read the piece in […]

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Why Does Channel Selection Matter?

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with us, we can […]

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How Great Marketers Can Inspire Action

We, as direct marketers, often consider the people we’re selling to as our target market. But we’re selling to people, not targets. To generate response, it’s essential to understand underlying demographics and interests about your customer. While this is a starting point, it’s not likely […]

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Putting the “WOW” Factor in the Mailbox

Getting your mailpiece noticed in the mailbox is the first step in having your offer read.  After all, you’re competing with other direct mail offers, bills, catalogues and more.  Another challenge is having enough marketing “real estate” to fully describe your offer or offers.

Franklin has […]

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Casino Marketing: Eight Data Driven Strategies to Optimize Engagement

Casino marketers are faced with what millions of marketers are these days – dwindling budgets and a financially-challenged audience. Marketers must get smart when it comes to engaging gamers. Below, Glen Parker, of Experian, identifies eight ways in which you can engage customers individually.

1. Customer […]

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