Mail Piece Dimension Changes Take Effect January 2013

Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″.  The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.

There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]

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Putting the “WOW” Factor in the Mailbox

Getting your mailpiece noticed in the mailbox is the first step in having your offer read.  After all, you’re competing with other direct mail offers, bills, catalogues and more.  Another challenge is having enough marketing “real estate” to fully describe your offer or offers.

Franklin has […]

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4 Self-Mailer Format Trends in the Mailstream

Here’s a brief article from Target Marketing magazine on some important factors to consider when creating a self-mailer.  Here’s the link:


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