Franklin

Mail Piece Dimension Changes Take Effect January 2013

Published August 10, 2012

Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″. The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.

There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]

Tagged direct mail trends, direct mailers, mail design, mail design FAQ, self mailers, usps

Putting the “WOW” Factor in the Mailbox

Published May 2, 2012

Getting your mailpiece noticed in the mailbox is the first step in having your offer read. After all, you’re competing with other direct mail offers, bills, catalogues and more. Another challenge is having enough marketing “real estate” to fully describe your offer or offers.

Franklin has […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, mail design, marketing strategies for casinos, self mailers

4 Self-Mailer Format Trends in the Mailstream

Published September 20, 2011

Here’s a brief article from Target Marketing magazine on some important factors to consider when creating a self-mailer. Here’s the link: http://bit.ly/bwErTm

Tagged direct mail, direct mail trends, self mailers

Franklin

Blog

News

Library

Archives

Mail Piece Dimension Changes Take Effect January 2013

Putting the “WOW” Factor in the Mailbox

4 Self-Mailer Format Trends in the Mailstream

Search

Recent Posts

Archives

Who We Are

What We Do

Why We Rock

News

Who We Help

Resource Library