Putting the “WOW” Factor in the Mailbox

Getting your mailpiece noticed in the mailbox is the first step in having your offer read.  After all, you’re competing with other direct mail offers, bills, catalogues and more.  Another challenge is having enough marketing “real estate” to fully describe your offer or offers.

Franklin has developed what we feel is a solution to these challenges, or as one of our clients put it “everything a direct mail piece should be.”  Our oversized self-mailer is a full 17” by 22” in size and one full side can be dedicated to personalized, variable data offers.  Those variable offers can include machine-readable barcodes, specialized event calendars and even personalized 2D codes leading to personalized mobile web pages.

Rather than trying to describe it, why don’t you take a look yourself?  Just Click Here.  There you’ll see our mailer for our fictional Franklin Grande Riviera Resort Hotel and Casino.  If you would like us to mail you a printed sample just email us at

We value your opinion – please tell us what you think about this concept in the ‘LEAVE A REPLY’ box below.  Thanks!

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One Comment

  1. Mike Dalton
    May 3, 2012 at 3:51 pm

    I love the concept. Its large and eye catching and most of all stands out in the mail box. I like your concept of the 17 x 22 self mailer.