Franklin

Kickstart Your Casino Marketing Restart Webinar: Recording Available!

Published May 27, 2020

Our own Matt Holliday presented last week as part of a talented panel of experts that took a new look at the casino marketer’s toolbox, with ideas to Restart, Revive, Recharge Your Marketing. You can access the recording at this LINK or by copying and […]

Cover Your Bases: Designing for Everyone’s Eyes

Published May 14, 2020

When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what their demographics are, including household income, number of children, and occupation. But what about your audience’s ability to easily read the piece in […]

Tagged casino marketing, direct mail design, direct marketing, mail design, marketing, marketing communications, marketing strategies for casinos, personalized marketing

Introducing CreativiD Multidimensional Finishing

Published May 5, 2020

An emerging trend in print marketing is sensory-enhancing applications that create a more memorable experience for your customers. That’s why we are excited to announce the addition of our new product, CreativiD Multidimensional Finishing! With this new process we can take your marketing campaign to […]

Tagged casino marketing, data driven marketing strategies, digital foil finishing, direct mail, direct mail design, direct mail trends, direct marketing, foil, foil personalization, marketing, multidimensional finishing, personalized marketing, textured varnish, varnish

Using Dynamic QR Codes to Deliver Variable Content

Published March 20, 2012

By now, most people know what a QR Code® is. They’re everywhere – in magazine ads, newspapers, billboards and direct mail pieces. By-and-large the code, when scanned with a mobile device, takes the user to static content. Typically it points to a web page containing […]

Tagged casino marketing, direct mail, dynamic QR codes, qr code, variable data, variable data QR codes

Casino Marketing: Eight Data Driven Strategies to Optimize Engagement

Published September 9, 2011

Casino marketers are faced with what millions of marketers are these days – dwindling budgets and a financially-challenged audience. Marketers must get smart when it comes to engaging gamers. Below, Glen Parker, of Experian, identifies eight ways in which you can engage customers individually.

1. Customer […]

Tagged casino marketing, data driven marketing strategies, direct mail, marketing strategies for casinos

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Kickstart Your Casino Marketing Restart Webinar: Recording Available!

Cover Your Bases: Designing for Everyone’s Eyes

Introducing CreativiD Multidimensional Finishing

Using Dynamic QR Codes to Deliver Variable Content

Casino Marketing: Eight Data Driven Strategies to Optimize Engagement

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