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Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Published September 23, 2021

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many […]

Tagged direct mail, direct mail budget, direct mail design, direct mail spending, direct mail strategy, direct mail success, direct mailers, direct marketing, envelope design, mail delivery, mail design, mail piece, marketing, marketing communications

Consumers Value Physical Mail, Even In This Digital Era

Published July 12, 2013

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, envelope design, envelopes, increased response rates, mail design, mail piece, personalized envelopes

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Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Consumers Value Physical Mail, Even In This Digital Era

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