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What to Expect with a Best-in-Class Direct Mail Provider

Published January 23, 2020

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

Tagged data compliance, direct mail, direct mail strategy, direct mail success, direct mail trends, direct marketing, laws of direct mail, Mail, mail delivery, mail piece, mail processing, mail tracking, mailing lists, marketing, postage discount, postage rates, reduce postage costs, returned mail, Standard mail, variable data

2014 USPS Promotional Schedule

Published December 5, 2013

The USPS has released its 2014 promotional calendar. Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions. The promotions for 2014 represent a significant increase from the past two years. Here they are at a glance:

February 1 – March […]

Tagged 2014 Postage savings, 2014 USPS Promotions, direct mail spending, mail piece, postage savings, reduce postage costs, save on postage, save postage, usps, USPS Promotions

Postal Terminology – CASS vs. NCOA. What’s the difference?

Published May 2, 2013

In order to maximize the delivery of your mail, minimize returned mail (which wastes both production and postage costs), keep your database up to date and receive the lowest postage rate, you should always run your list through a CASS and NCOA process. We hear […]

Tagged direct mail budget, Mail, mail delivery, postage savings, reduce postage costs

Are You Eligible for a USPS Tech Credit?

Published April 18, 2013

The USPS has a new program in which mailers can receive a one-time postage credit if they have met specified mail volumes during the period from October 1, 2011 through September 30, 2012.

Program Overview In order to encourage mailers to convert to Full-Service mailing standards, […]

Tagged direct mail budget, postage rates, postage savings, postal rate, reduce postage costs, save on postage, save postage, tech credit, usps, USPS tech credit

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

Published November 12, 2012

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

Tagged data driven marketing strategies, direct mail, direct mail statistics, direct mail trends, direct mailers, reduce postage costs

2013 USPS Promotions & Incentive Programs

Published November 8, 2012

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

Tagged 2013 Postal Promotions, 2d code, direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, postage savings, Postal Incentives, postal rate, QR, qr code, reduce postage costs, save on postage, save postage, usps

USPS Proposed Rate Increases for Business Mail

Published October 15, 2012

By now most have heard that the price of a First Class stamp will increase to $0.46 in January. The rates for business mail – automated presorted mail – will also increase.

First Class mail will increase about $0.01 per piece or roughly 2.6%. Standard mail […]

Tagged direct mail, direct mail budget, direct mail spending, first class mail rate, postage increase, postage rates, postage savings, postal rate, reduce postage costs, save on postage, save postage, usps, USPS rate increase

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Published September 26, 2012

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

Tagged 2d code, direct mail, direct mail budget, direct mailers, postage savings, QR, qr code, reduce postage costs, save on postage, save postage, usps

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Published September 6, 2012

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

Tagged direct mail budget, direct mail spending, direct mail trends, direct mailers, Mail, mail delivery, mail piece, postage rates, postage savings, reduce postage costs, save on postage, usps

Reminder: QR Code® Promotion Begins in Three Weeks

Published June 11, 2012

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011. Again, the time frame for this will be July through August. There are some material changes to this year’s promotion. First, the discount this year is 2% (it […]

Tagged 2d code, direct mail, direct mail spending, direct mailers, postage savings, QR, qr code, QR codes, reduce postage costs, save on postage, usps

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What to Expect with a Best-in-Class Direct Mail Provider

2014 USPS Promotional Schedule

Postal Terminology – CASS vs. NCOA. What’s the difference?

Are You Eligible for a USPS Tech Credit?

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

2013 USPS Promotions & Incentive Programs

USPS Proposed Rate Increases for Business Mail

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Reminder: QR Code® Promotion Begins in Three Weeks

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