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Silos Are for Farmers, Not Marketers

Published February 9, 2022

Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing […]

Franklin Client Portal: A Customer Says “Thank You!”

Published December 7, 2021

When we redesigned our Client Portal, we had the goal of creating a cohesive, secure, user-friendly, and data-driven experience. A few years have passed and, in our humble opinion, those goals still ring true. In addition to in-depth tracking analytics, secure file uploads, and proofing, […]

Tagged direct mail, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, mail delivery

Want Better Direct Mail Copy? Tighten It Up!

Published July 1, 2021

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]

Tagged digital marketing, direct mail, direct mail design, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing

Top Reasons Consumers Open Mail

Published June 3, 2021

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know […]

Tagged direct mail, direct mail design, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, marketing, marketing communications, personalization, personalize, personalized marketing

9 Eye-Popping Stats on Direct Mail

Published March 30, 2021

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

Tagged advantages of direct mail, cross-channel marketing, direct mail, direct mail measurement, direct mail ROI, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, marketing, marketing communications, millennial marketing, multichannel marketing, multitouch marketing

Before You Personalize, Do This!

Published September 3, 2019

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as […]

Tagged data driven marketing strategies, direct mail, direct mail design, direct mail statistics, direct mail trends, direct marketing, marketing

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

Published November 12, 2012

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

Tagged data driven marketing strategies, direct mail, direct mail statistics, direct mail trends, direct mailers, reduce postage costs

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Silos Are for Farmers, Not Marketers

Franklin Client Portal: A Customer Says “Thank You!”

Want Better Direct Mail Copy? Tighten It Up!

Top Reasons Consumers Open Mail

9 Eye-Popping Stats on Direct Mail

Before You Personalize, Do This!

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

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