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Want Better Direct Mail Copy? Tighten It Up!

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]

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Top Reasons Consumers Open Mail

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know […]

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9 Eye-Popping Stats on Direct Mail

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

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Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as […]

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4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

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