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What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

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Are You Giving Your Mailing List Enough Love?

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your […]

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Purchased Mailing Lists – Nobody is Perfect

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability.  No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list.  The […]

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