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Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

In this episode of Lagniappe, Matthew Holliday explores the tangled web that is returned and undeliverable mail…you know, those pesky yellow stickers no one likes to see! He uncovers some interesting facts about how undeliverable mail is handled, and provides a game-changing solution that can […]

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What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

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Purchased Mailing Lists – Nobody is Perfect

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability.  No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list.  The […]

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