Archives

Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly

If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, […]

Tagged , , , , , , , , , , , , , , , ,

Consumers Continue Their Love Affair with Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion […]

Tagged , , , , , , , , , , , , ,

Direct Mail Neurology. Who knew?

According to a case study, on behalf of Britain’s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):

Leaves a deeper footprint in the brain – […]

Tagged , , , ,