Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and digital communications.
The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices. The same trend was found for reading complicated documents with 80% indicating a clear preference for reading print on paper, and reading on screens showing a much lower preference than print at below 16% across all age groups.
While acceptance of digital media is generally stronger among younger age-groups, there is also a strong preference for print on paper existing across all ages.
Source: Two Sides North America http://twosidesna.org
