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Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?

Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and digital communications.

The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices.  The same trend was found for reading complicated documents with 80% indicating a clear preference for reading print on paper, and reading on screens showing a much lower preference than print at below 16% across all age groups.

While acceptance of digital media is generally stronger among younger age-groups, there is also a strong preference for print on paper existing across all ages.

Source: Two Sides North America    http://twosidesna.org

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