Search
-
Recent Posts
Archives
- May 2022 (1)
- April 2022 (2)
- March 2022 (3)
- February 2022 (1)
- January 2022 (3)
- December 2021 (3)
- November 2021 (2)
- October 2021 (2)
- September 2021 (2)
- August 2021 (2)
- July 2021 (3)
- June 2021 (2)
- May 2021 (2)
- April 2021 (2)
- March 2021 (3)
- February 2021 (2)
- January 2021 (2)
- December 2020 (3)
- November 2020 (1)
- October 2020 (3)
- September 2020 (3)
- August 2020 (2)
- June 2020 (1)
- May 2020 (3)
- April 2020 (3)
- February 2020 (2)
- January 2020 (2)
- December 2019 (2)
- November 2019 (2)
- October 2019 (3)
- September 2019 (2)
- July 2019 (1)
- November 2018 (1)
- August 2017 (1)
- June 2017 (1)
- May 2017 (1)
- January 2017 (1)
- December 2016 (1)
- November 2016 (1)
- September 2016 (2)
- July 2016 (1)
- June 2016 (2)
- May 2016 (2)
- April 2016 (3)
- February 2016 (1)
- December 2015 (1)
- October 2015 (2)
- August 2015 (1)
- June 2015 (3)
- May 2015 (1)
- April 2015 (1)
- March 2015 (1)
- January 2015 (2)
- December 2014 (1)
- October 2014 (1)
- September 2014 (2)
- August 2014 (1)
- July 2014 (2)
- February 2014 (1)
- January 2014 (2)
- December 2013 (2)
- October 2013 (1)
- September 2013 (1)
- July 2013 (1)
- May 2013 (1)
- April 2013 (1)
- February 2013 (3)
- January 2013 (2)
- December 2012 (3)
- November 2012 (4)
- October 2012 (2)
- September 2012 (2)
- August 2012 (1)
- July 2012 (2)
- June 2012 (3)
- May 2012 (3)
- April 2012 (4)
- March 2012 (2)
- February 2012 (2)
- January 2012 (2)
- December 2011 (3)
- November 2011 (4)
- October 2011 (3)
- September 2011 (4)
- August 2011 (1)
Author Archives: social
The Best Place to Get Data About Customers? From Customers Themselves!
Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way to get that data? You can purchase a mailing list and third-party data, but it’s […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, customer engagement, customer loyalty, customer relationships, customer surveys, data driven marketing strategies, direct marketing, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing
Comments Off on The Best Place to Get Data About Customers? From Customers Themselves!
Effective Communication Breeds Customer Loyalty
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason!
How […]
Posted in Uncategorized
Tagged cross-channel marketing, customer engagement, customer loyalty, customer relationships, customer surveys, direct mail, direct mail design, direct mail strategy, direct marketing, drip marketing, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing
Comments Off on Effective Communication Breeds Customer Loyalty
Keep Them Thinking About You
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, digital marketing, direct mail, direct mail strategy, direct marketing, drip marketing, mail design, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing
Comments Off on Keep Them Thinking About You
5 COVID-19 Consumer Trends Impacting Packaging…for Good
The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping habits, and because many of these habits have longer-term benefits, these changes are going to […]
Posted in Uncategorized
Tagged bulk package design, content marketing, cross-channel marketing, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, package design, personalized marketing, segmented packaging, value packaging
Comments Off on 5 COVID-19 Consumer Trends Impacting Packaging…for Good
Don’t Miss Your Chance: Maximizing Your Trade Show Success
When you are displaying at a trade show, you’ve got one shot to breakthrough. The show may last a weekend, and sometimes only a day, so don’t miss a single opportunity to engage with potential customers. Eye-catching displays, such as booth banners, backlit displays, and […]
Posted in Uncategorized
Tagged cross-channel marketing, digital marketing, direct mail, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, trade show, trade show booth, trade show marketing
Comments Off on Don’t Miss Your Chance: Maximizing Your Trade Show Success
“Do You Really Know Me?” From: Your Customer
To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are.
Let’s take an example from the world of sports. For example, when we think of hockey […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, personalization, personalize, personalized marketing
Comments Off on “Do You Really Know Me?” From: Your Customer
Silos Are for Farmers, Not Marketers
Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing […]
Posted in Uncategorized
Tagged accurate data, data driven marketing strategies, digital marketing, direct mail, direct mail budget, direct mail design, direct mail measurement, direct mail spending, direct mail statistics, direct mail strategy, direct mail success, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, standardize data, variable data
Comments Off on Silos Are for Farmers, Not Marketers
Lessons Learned from Real-Life Split Testing
If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications, multichannel marketing, personalized marketing
Comments Off on Lessons Learned from Real-Life Split Testing
5 Fun Stats to Inform Your Fundraising
As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s name, giving history, and often household income. But are there other data points that could help? Here are some exciting statistics that, while […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, direct mail, direct mail strategy, direct mailers, direct marketing, fundraising, marketing, marketing communications, millennial marketing, multichannel marketing, personalized marketing
Comments Off on 5 Fun Stats to Inform Your Fundraising
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the most iconic brands on the market. Johnson & Johnson doesn’t sell Band-Aids based on their […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing
Comments Off on Be Authentic and Connect with Customers
