Franklin

USPS Postage Discount Program Begins March 1, 2013

Published February 7, 2013

We posted earlier about the six postage discount programs being offered by the USPS this year. You can get the official information here: http://1.usa.gov/Se9pjO

The first of these begins on March 1st and runs through April 30th. It offers an upfront 2% postage discount by providing […]

Tagged 2% postage discount, 2d code, direct mail, direct mail budget, direct mail trends, mail design, postage savings, qr code, save postage, usps

2013 U.S. AD SPENDING FORECAST

Published January 4, 2013

The Ad Age 2013 spending forecast is out and there are a few categories showing significant cuts. Since this blog focuses primarily on direct mail, we are happy to see that it is alive and well. Spending is projected to hit $51.5 billion for a […]

Tagged 2013 ad spending, 2013 projected ad spending, ad age spending forecast, direct mail, direct mail budget, direct mail spending, direct mail trends

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

Published November 12, 2012

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

Tagged data driven marketing strategies, direct mail, direct mail statistics, direct mail trends, direct mailers, reduce postage costs

2013 USPS Promotions & Incentive Programs

Published November 8, 2012

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

Tagged 2013 Postal Promotions, 2d code, direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, postage savings, Postal Incentives, postal rate, QR, qr code, reduce postage costs, save on postage, save postage, usps

Digital Slowdown

Published October 23, 2012

The response rate for direct mail rides high in the face of digital increase

If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail. The Direct Marketing Association (DMA) has found that direct […]

Tagged direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, email, increased response rates, save postage, usps

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Published September 6, 2012

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

Tagged direct mail budget, direct mail spending, direct mail trends, direct mailers, Mail, mail delivery, mail piece, postage rates, postage savings, reduce postage costs, save on postage, usps

Mail Piece Dimension Changes Take Effect January 2013

Published August 10, 2012

Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″. The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.

There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]

Tagged direct mail trends, direct mailers, mail design, mail design FAQ, self mailers, usps

Putting the “WOW” Factor in the Mailbox

Published May 2, 2012

Getting your mailpiece noticed in the mailbox is the first step in having your offer read. After all, you’re competing with other direct mail offers, bills, catalogues and more. Another challenge is having enough marketing “real estate” to fully describe your offer or offers.

Franklin has […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, mail design, marketing strategies for casinos, self mailers

Senate OKs Postal Reform Bill

Published April 26, 2012

The Senate approved a bipartisan bill Wednesday aiming to restructure the cash-strapped U.S. Postal Service, clearing the way for a massive reduction in the agency’s workforce.

The final bill, passed by the Senate in a 62-37 vote, refunds to USPS overpayments it made to the federal […]

Tagged direct mail, direct mail trends, Mail, Postal Update, Senate results on Postal Reform, usps, USPS Postal Reform Bill

4 Self-Mailer Format Trends in the Mailstream

Published September 20, 2011

Here’s a brief article from Target Marketing magazine on some important factors to consider when creating a self-mailer. Here’s the link: http://bit.ly/bwErTm

Tagged direct mail, direct mail trends, self mailers

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USPS Postage Discount Program Begins March 1, 2013

2013 U.S. AD SPENDING FORECAST

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

2013 USPS Promotions & Incentive Programs

Digital Slowdown

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Mail Piece Dimension Changes Take Effect January 2013

Putting the “WOW” Factor in the Mailbox

Senate OKs Postal Reform Bill

4 Self-Mailer Format Trends in the Mailstream

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