Archives

Reminder of 2013 Postal Changes

With the new year almost upon us, we thought we should quickly review USPS changes coming in the new year.

Mail Piece Dimension Change:  The size for folded self-mailers changes on January 5, 2013.  The new maximum is 10 1/2 x 6 inches.  Anything larger than […]

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Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

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Direct Mail Neurology. Who knew?

According to a case study, on behalf of Britain’s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):

Leaves a deeper footprint in the brain – […]

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Senate OKs Postal Reform Bill

The Senate approved a bipartisan bill Wednesday aiming to restructure the cash-strapped U.S. Postal Service, clearing the way for a massive reduction in the agency’s workforce.

The final bill, passed by the Senate in a 62-37 vote, refunds to USPS overpayments it made to the federal […]

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