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Author Archives: social
Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, […]
Posted in Uncategorized
Tagged communication, direct mail, direct mail strategy, direct mailers, direct marketing, eco-friendly, marketing, marketing communications, paper, paper vs. digital, print vs. digital, printing, recycle, recycled, secure, sustainability, sustainable
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Franklin Client Portal: A Customer Says “Thank You!”
When we redesigned our Client Portal, we had the goal of creating a cohesive, secure, user-friendly, and data-driven experience. A few years have passed and, in our humble opinion, those goals still ring true. In addition to in-depth tracking analytics, secure file uploads, and proofing, […]
Posted in Uncategorized
Tagged direct mail, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, mail delivery
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Lagniappe #5: Happy Holidays / Tips for Next Year’s Marketing Campaigns
In this special holiday edition of Lagniappe, Matthew Holliday sends Hol(L)iday wishes on behalf of the Franklin team, and shares several tips to keep in mind as you plan for the upcoming year’s marketing campaigns. Covering everything from Address Resolution Service to oversized postcards to […]
Posted in Uncategorized
Tagged accurate data, Address Change Service, Address Resolution Service, ARS, data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, high-quality data, Informed Delivery, marketing, marketing communications, National Change of Address, NCOA, personalized marketing, standardize data, USPS Informed Delivery, variable data
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Shoppers: How Brands Treat People Matters
How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.
This is the finding of Global Web Index (GWI), one of the premier players in […]
Posted in Uncategorized
Tagged brand awareness, content marketing, data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing
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In 2021, Businesses Are Marketing Smarter, Not Harder
With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive […]
Posted in Uncategorized
Tagged customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, marketing, marketing communications, multichannel marketing, personalized marketing
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Customer Retention Ideas That Don’t Involve Price
Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, Lifetime Customer Value, marketing, marketing communications, multichannel customer experience, multichannel marketing
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Lagniappe #4: Franklin Insider Newsletter & Wrap
In September’s episode of Lagniappe, Matthew Holliday talks through the details of our Summer 2021 Franklin Insider Newsletter mailing, which was featured in the latest edition of WhatTheyThink! magazine, highlighting the power of embellished print marketing. We used our CreativiD dimensional embellishment system to create […]
Posted in Uncategorized
Tagged data driven marketing strategies, digital foil, digital foil finishing, direct mail, direct mail design, direct mailers, direct marketing, foil, foil personalization, marketing, marketing communications, personalized marketing, textured varnish, variable data, varnish
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Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many […]
Posted in Uncategorized
Tagged direct mail, direct mail budget, direct mail design, direct mail spending, direct mail strategy, direct mail success, direct mailers, direct marketing, envelope design, mail delivery, mail design, mail piece, marketing, marketing communications
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Paper Companies Invest in Doing Good
There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us? Here are five examples of the types of initiatives […]
Posted in Uncategorized
Tagged American Forest Foundation (AFF), direct mail, direct mail suppliers, direct marketing, environment, marketing, marketing communications, paper, paper companies, paper company, printing, World Wildlife Fund (WWF)
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Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!
In this episode of Lagniappe, Matthew Holliday explores the tangled web that is returned and undeliverable mail…you know, those pesky yellow stickers no one likes to see! He uncovers some interesting facts about how undeliverable mail is handled, and provides a game-changing solution that can […]
Posted in Uncategorized
Tagged ACS, direct mail, direct mail budget, direct mail spending, direct mail strategy, direct mail success, direct mailers, FranklinForward ACS, returned mail, returned mail rates, undeliverable mail, usps
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