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Author Archives: social
9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!
Beginning August 29th, the maximum size for postcards to qualify for the “preferred” Presorted First-Class Postcard rate in increasing. The previous maximum size was 6” x 4.25” – which limited the amount of value-added content that could be included. As a recognition of their desire […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, direct mail, direct mail budget, direct mail design, direct mail strategy, direct marketing, First class mail, first class mail rate, marketing, marketing communications, multichannel marketing, postage rates, usps
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Lagniappe #2: Meet the Team: Account Executive, Donna Melancon
In our second episode of Lagniappe, Matthew Holliday interviews Senior Account Executive, Donna Melancon. Donna, a 23-year member of the Franklin Family, chats with Matt about her hobbies outside of the office, what it’s like working at Franklin, her favorite products and services, and what […]
Posted in Uncategorized
Tagged direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, Franklin, marketing, textured varnish, varnish
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Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it […]
Posted in Uncategorized
Tagged brand awareness, content marketing, cross-channel marketing, digital marketing, direct mail budget, direct marketing, drip marketing, mail design, mailing content, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing
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Want Better Direct Mail Copy? Tighten It Up!
What’s one of the keys to creating great direct mail copy? Keeping it tight!
Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]
Posted in Uncategorized
Tagged digital marketing, direct mail, direct mail design, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing
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5 Tips for Using Print and Digital Communications to Build Trust
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print and digital communications […]
Posted in Uncategorized
Tagged cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, email marketing, mail design, mailing content, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing
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Top Reasons Consumers Open Mail
The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know […]
Posted in Uncategorized
Tagged direct mail, direct mail design, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, marketing, marketing communications, personalization, personalize, personalized marketing
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Put the Power of Color to Work for You
When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color does a lot of things, including:
Grabbing attention.Highlighting areas of importance. Establishing credibility. Providing beauty.(When particularly high quality) […]
Posted in Uncategorized
Tagged color, color combinations, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, drip marketing, email marketing, mail design, marketing, marketing communications, multichannel marketing, package design, personalized marketing
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Introducing our Lagniappe Video Series!
Welcome to the first episode of Franklin’s new video series, Lagniappe. Matthew Holliday, Director of Sales and Marketing, walks you through how we created this beautiful packaging piece for Konica Minolta. Using a sturdy stock ideal for packaging, we printed the vibrant design, applied […]
Posted in Uncategorized
Tagged digital finishing, digital foil, digital foil finishing, digital laser cutting, holographic foil, hot foil, Konica Minolta, Lagniappe, package design, soft touch laminate
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Marketers Identify Their #1 Priority in the Next Five Years
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]
Posted in Uncategorized
Tagged customer engagement, Customer Experience, customer loyalty, customer relationships, CX, data driven marketing strategies, direct mail design, mail design, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized envelopes, personalized marketing, variable data
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Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, […]
Posted in Uncategorized
Tagged content marketing, cross-channel marketing, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail response rates, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing
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