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2013 USPS Promotions & Incentive Programs

Published November 8, 2012

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

Tagged 2013 Postal Promotions, 2d code, direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, postage savings, Postal Incentives, postal rate, QR, qr code, reduce postage costs, save on postage, save postage, usps

Digital Slowdown

Published October 23, 2012

The response rate for direct mail rides high in the face of digital increase

If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail. The Direct Marketing Association (DMA) has found that direct […]

Tagged direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, email, increased response rates, save postage, usps

USPS Proposed Rate Increases for Business Mail

Published October 15, 2012

By now most have heard that the price of a First Class stamp will increase to $0.46 in January. The rates for business mail – automated presorted mail – will also increase.

First Class mail will increase about $0.01 per piece or roughly 2.6%. Standard mail […]

Tagged direct mail, direct mail budget, direct mail spending, first class mail rate, postage increase, postage rates, postage savings, postal rate, reduce postage costs, save on postage, save postage, usps, USPS rate increase

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Published September 26, 2012

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

Tagged 2d code, direct mail, direct mail budget, direct mailers, postage savings, QR, qr code, reduce postage costs, save on postage, save postage, usps

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Published September 6, 2012

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

Tagged direct mail budget, direct mail spending, direct mail trends, direct mailers, Mail, mail delivery, mail piece, postage rates, postage savings, reduce postage costs, save on postage, usps

Mail Piece Dimension Changes Take Effect January 2013

Published August 10, 2012

Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″. The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.

There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]

Tagged direct mail trends, direct mailers, mail design, mail design FAQ, self mailers, usps

Reminder: QR Code® Promotion Begins in Three Weeks

Published June 11, 2012

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011. Again, the time frame for this will be July through August. There are some material changes to this year’s promotion. First, the discount this year is 2% (it […]

Tagged 2d code, direct mail, direct mail spending, direct mailers, postage savings, QR, qr code, QR codes, reduce postage costs, save on postage, usps

Mail Piece Design for Automation

Published May 30, 2012

Several of our associates recently attended a USPS presentation on how to design mail for the lowest cost and fastest delivery. Given recent rate increases and upcoming facility closings, making sure your mail meets the best standards is increasingly important. The presentation covers many important […]

Tagged design for automation, direct mail, direct mail design, postage rates, postage savings, postal automation, usps

Senate OKs Postal Reform Bill

Published April 26, 2012

The Senate approved a bipartisan bill Wednesday aiming to restructure the cash-strapped U.S. Postal Service, clearing the way for a massive reduction in the agency’s workforce.

The final bill, passed by the Senate in a 62-37 vote, refunds to USPS overpayments it made to the federal […]

Tagged direct mail, direct mail trends, Mail, Postal Update, Senate results on Postal Reform, usps, USPS Postal Reform Bill

U.S. Postal Service Plans to Allow Mailer Logos and Marks on Permit Indicia

Published April 12, 2012

WASHINGTON – The U.S. Postal Service is planning to revise its mailing standards and has recently filed with the Postal Regulatory Commission to allow commercial mailers to include logos, trademarks, brand images or other kinds of marketing designs in the permit imprint indicia area of […]

Tagged direct mail, logo in indicia, new proposal from USPS, postage rates, usps

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2013 USPS Promotions & Incentive Programs

Digital Slowdown

USPS Proposed Rate Increases for Business Mail

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Mail Piece Dimension Changes Take Effect January 2013

Reminder: QR Code® Promotion Begins in Three Weeks

Mail Piece Design for Automation

Senate OKs Postal Reform Bill

U.S. Postal Service Plans to Allow Mailer Logos and Marks on Permit Indicia

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