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U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Published September 26, 2012

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

Tagged 2d code, direct mail, direct mail budget, direct mailers, postage savings, QR, qr code, reduce postage costs, save on postage, save postage, usps

Direct Mail Motivating More Online Donations

Published July 20, 2012

Donors are more than three times likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.

The study, conducted on behalf of non-profit advising firm Dunham+Company by research firm Campbell Rinker, found that 17% […]

Tagged direct mail, direct mail response rates, direct mail vs. email, non-profit, non-profit response rates, online giving

Eight simple questions to help you choose your direct mail partner

Published June 26, 2012

Looking at a new direct mail firm? Or, re-evaluating your current one? Here are eight simple questions you can and should ask during your decision-making process.

1. Are you financially stable?

This is a vitally important question. Many suppliers are struggling with current trading conditions. You […]

Tagged direct mail, direct mail budget, direct mail partners, direct mail spending, direct mail suppliers, mail delivery

Direct Mail Neurology. Who knew?

Published June 18, 2012

According to a case study, on behalf of Britain’s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):

Leaves a deeper footprint in the brain – […]

Tagged advantages of direct mail, direct mail, Mail, neurology, print vs. digital

Reminder: QR Code® Promotion Begins in Three Weeks

Published June 11, 2012

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011. Again, the time frame for this will be July through August. There are some material changes to this year’s promotion. First, the discount this year is 2% (it […]

Tagged 2d code, direct mail, direct mail spending, direct mailers, postage savings, QR, qr code, QR codes, reduce postage costs, save on postage, usps

Mail Piece Design for Automation

Published May 30, 2012

Several of our associates recently attended a USPS presentation on how to design mail for the lowest cost and fastest delivery. Given recent rate increases and upcoming facility closings, making sure your mail meets the best standards is increasingly important. The presentation covers many important […]

Tagged design for automation, direct mail, direct mail design, postage rates, postage savings, postal automation, usps

Postal Service Moves Ahead with Modified Network Consolidation Plan

Published May 21, 2012

WASHINGTON — The U.S. Postal Service announced plans to move ahead with a modified plan to consolidate its network of 461 mail processing locations in phases. The first phase of activities will result in up to 140 consolidations through February of 2013. Unless the circumstances […]

Tagged direct mail, mail processing, postal facility closings, postmaster general, u s postal service, USPS facility closings

Putting the “WOW” Factor in the Mailbox

Published May 2, 2012

Getting your mailpiece noticed in the mailbox is the first step in having your offer read. After all, you’re competing with other direct mail offers, bills, catalogues and more. Another challenge is having enough marketing “real estate” to fully describe your offer or offers.

Franklin has […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, mail design, marketing strategies for casinos, self mailers

Senate OKs Postal Reform Bill

Published April 26, 2012

The Senate approved a bipartisan bill Wednesday aiming to restructure the cash-strapped U.S. Postal Service, clearing the way for a massive reduction in the agency’s workforce.

The final bill, passed by the Senate in a 62-37 vote, refunds to USPS overpayments it made to the federal […]

Tagged direct mail, direct mail trends, Mail, Postal Update, Senate results on Postal Reform, usps, USPS Postal Reform Bill

U.S. Postal Service Plans to Allow Mailer Logos and Marks on Permit Indicia

Published April 12, 2012

WASHINGTON – The U.S. Postal Service is planning to revise its mailing standards and has recently filed with the Postal Regulatory Commission to allow commercial mailers to include logos, trademarks, brand images or other kinds of marketing designs in the permit imprint indicia area of […]

Tagged direct mail, logo in indicia, new proposal from USPS, postage rates, usps

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U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Direct Mail Motivating More Online Donations

Eight simple questions to help you choose your direct mail partner

Direct Mail Neurology. Who knew?

Reminder: QR Code® Promotion Begins in Three Weeks

Mail Piece Design for Automation

Postal Service Moves Ahead with Modified Network Consolidation Plan

Putting the “WOW” Factor in the Mailbox

Senate OKs Postal Reform Bill

U.S. Postal Service Plans to Allow Mailer Logos and Marks on Permit Indicia

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