Search
-
Recent Posts
Archives
- September 2025 (1)
- August 2025 (4)
- July 2025 (4)
- June 2025 (3)
- May 2025 (1)
- April 2025 (3)
- March 2025 (1)
- February 2025 (2)
- January 2025 (1)
- December 2024 (2)
- November 2024 (2)
- October 2024 (2)
- September 2024 (2)
- August 2024 (2)
- July 2024 (3)
- June 2024 (3)
- May 2024 (2)
- April 2024 (2)
- March 2024 (2)
- February 2024 (3)
- January 2024 (2)
- December 2023 (3)
- November 2023 (4)
- October 2023 (4)
- September 2023 (3)
- August 2023 (5)
- July 2023 (3)
- June 2023 (4)
- May 2023 (3)
- April 2023 (3)
- March 2023 (1)
- May 2022 (1)
- April 2022 (2)
- March 2022 (3)
- February 2022 (1)
- January 2022 (3)
- December 2021 (3)
- November 2021 (2)
- October 2021 (2)
- September 2021 (2)
- August 2021 (2)
- July 2021 (3)
- June 2021 (2)
- May 2021 (2)
- April 2021 (2)
- March 2021 (3)
- February 2021 (2)
- January 2021 (2)
- December 2020 (3)
- November 2020 (1)
- October 2020 (3)
- September 2020 (3)
- August 2020 (2)
- June 2020 (1)
- May 2020 (3)
- April 2020 (3)
- February 2020 (2)
- January 2020 (2)
- December 2019 (2)
- November 2019 (2)
- October 2019 (3)
- September 2019 (2)
- July 2019 (1)
- November 2018 (1)
- August 2017 (1)
- June 2017 (1)
- May 2017 (1)
- January 2017 (1)
- December 2016 (1)
- November 2016 (1)
- September 2016 (2)
- July 2016 (1)
- June 2016 (2)
- May 2016 (2)
- April 2016 (3)
- February 2016 (1)
- December 2015 (1)
- October 2015 (2)
- August 2015 (1)
- June 2015 (3)
- May 2015 (1)
- April 2015 (1)
- March 2015 (1)
- January 2015 (2)
- December 2014 (1)
- October 2014 (1)
- September 2014 (2)
- August 2014 (1)
- July 2014 (2)
- February 2014 (1)
- January 2014 (2)
- December 2013 (2)
- October 2013 (1)
- September 2013 (1)
- July 2013 (1)
- May 2013 (1)
- April 2013 (1)
- February 2013 (3)
- January 2013 (2)
- December 2012 (3)
- November 2012 (4)
- October 2012 (2)
- September 2012 (2)
- August 2012 (1)
- July 2012 (2)
- June 2012 (3)
- May 2012 (3)
- April 2012 (4)
- March 2012 (2)
- February 2012 (2)
- January 2012 (2)
- December 2011 (3)
- November 2011 (4)
- October 2011 (3)
- September 2011 (4)
- August 2011 (1)
Category Archives: Recent Posts
USPS Proposed Rate Increases for Business Mail
By now most have heard that the price of a First Class stamp will increase to $0.46 in January. The rates for business mail – automated presorted mail – will also increase.
First Class mail will increase about $0.01 per piece or roughly 2.6%. Standard mail […]
Tagged direct mail, direct mail budget, direct mail spending, first class mail rate, postage increase, postage rates, postage savings, postal rate, reduce postage costs, save on postage, save postage, usps, USPS rate increase
Comments Off on USPS Proposed Rate Increases for Business Mail
U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion
Direct Mail Discounts for Online Merchants Timed for Cyber Monday
Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]
Tagged 2d code, direct mail, direct mail budget, direct mailers, postage savings, QR, qr code, reduce postage costs, save on postage, save postage, usps
Comments Off on U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion
Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?
As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]
Mail Piece Dimension Changes Take Effect January 2013
Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″. The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.
There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]
Direct Mail Motivating More Online Donations
Donors are more than three times likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.
The study, conducted on behalf of non-profit advising firm Dunham+Company by research firm Campbell Rinker, found that 17% […]
Tagged direct mail, direct mail response rates, direct mail vs. email, non-profit, non-profit response rates, online giving
Comments Off on Direct Mail Motivating More Online Donations
Franklin Employee Develops a New App – Introducing AutoLocate®
Franklin employee, Gene Smith, has published a new app on the Apple App Store. Do you have a guest coming who has become lost? Want to know if your delivery truck has arrived at its destination? Want your child to have an easy way to […]
Tagged Apple App Store, AutoLocate, GPS, iPad, iPhone, Location Services, New Apps
Comments Off on Franklin Employee Develops a New App – Introducing AutoLocate®
Eight simple questions to help you choose your direct mail partner
Looking at a new direct mail firm? Or, re-evaluating your current one? Here are eight simple questions you can and should ask during your decision-making process.
1. Are you financially stable?
This is a vitally important question. Many suppliers are struggling with current trading conditions. You […]
Direct Mail Neurology. Who knew?
According to a case study, on behalf of Britain’s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):
Leaves a deeper footprint in the brain – […]
Reminder: QR Code® Promotion Begins in Three Weeks
As you probably already know, the USPS is repeating the QR Code promotion it began in 2011. Again, the time frame for this will be July through August. There are some material changes to this year’s promotion. First, the discount this year is 2% (it […]
Tagged 2d code, direct mail, direct mail spending, direct mailers, postage savings, QR, qr code, QR codes, reduce postage costs, save on postage, usps
Comments Off on Reminder: QR Code® Promotion Begins in Three Weeks
Mail Piece Design for Automation
Several of our associates recently attended a USPS presentation on how to design mail for the lowest cost and fastest delivery. Given recent rate increases and upcoming facility closings, making sure your mail meets the best standards is increasingly important. The presentation covers many important […]
Tagged design for automation, direct mail, direct mail design, postage rates, postage savings, postal automation, usps
Comments Off on Mail Piece Design for Automation
