Franklin

Casino Direct Mail: Competing on Experience or Price?

Published June 27, 2016

Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price?

One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers about how […]

Tagged casino direct mail, direct mail, direct mail design, direct mail measurement

Top 5 Reasons People Don’t Trust Your Direct Mail Marketing

Published June 2, 2016

Direct mail marketing is considered the most trustworthy marketing by recipients, so why wouldn’t they trust your direct mail? There are actually many of reasons for this. We will focus on the top five reasons, as they are the most common.

1. Superficial/Unbelievable Content

People don’t want […]

Tagged direct mail, direct mail strategy, direct mail success

DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?

Published May 12, 2016

Measuring your successes against your cost is incredibly important. Chances are you’ve created goals for your campaigns, and understanding your return on investment can ultimately help you further the success of your business. Let’s take a look at how you can not only track the […]

Tagged direct mail, direct mail measurement, direct mail ROI, ROI

Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?

Published June 23, 2015

Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and digital communications.

The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages […]

Tagged advantages of direct mail, direct mail, paper vs. digital, sustainability

How to Eliminate Returned Mail

Published June 15, 2015

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels. The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

Tagged direct mail, direct mail budget, direct mail trends, save postage, Standard mail, u s postal service, usps

Important Postage Update

Published June 8, 2015

Court Rules on end to 2014 Exigent Rate Increase

On Friday, June 5, 2015, the DC Court of Appeals issued its decision on the exigent rate case. The court affirmed the most significant element of the ruling by the Postal Regulatory Commission back in late 2013, namely, […]

Tagged direct mail, direct mail budget, Postage, postage increase, postal rate, usps, USPS rate increase

Postage Rate Increase – May 2015

Published May 8, 2015

On May 7, 2015 the PRC approved a rate increase applied for by the USPS. The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%. The increase for Standard Mail is about 1/3 […]

Tagged direct mail, direct mail budget, direct mail spending, direct mailers, drop shipping, Postage, postage increase, postage rates, Postal Update

Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Published September 4, 2014

Here are some pretty concise and compelling statistics from the Direct Marketing Association. This spells good news for direct mail marketers.

In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]

Tagged data driven marketing strategies, direct mail, direct mail spending, direct mail trends, increased response rates

How Great Marketers Can Inspire Action

Published October 9, 2013

We, as direct marketers, often consider the people we’re selling to as our target market. But we’re selling to people, not targets. To generate response, it’s essential to understand underlying demographics and interests about your customer. While this is a starting point, it’s not likely […]

Tagged data driven marketing strategies, direct mail, Direct response, increased response rates, inspire action, marketing, marketing strategies for casinos, motivating prospects, purchase motivation

Consumers Value Physical Mail, Even In This Digital Era

Published July 12, 2013

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, envelope design, envelopes, increased response rates, mail design, mail piece, personalized envelopes

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Casino Direct Mail: Competing on Experience or Price?

Top 5 Reasons People Don’t Trust Your Direct Mail Marketing

DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?

Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?

How to Eliminate Returned Mail

Important Postage Update

Postage Rate Increase – May 2015

Marketers Seeing Dramatically Higher Response Rates from Direct Mail

How Great Marketers Can Inspire Action

Consumers Value Physical Mail, Even In This Digital Era

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