Archives

9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Published August 12, 2021

Beginning August 29th, the maximum size for postcards to qualify for the “preferred” Presorted First-Class Postcard rate in increasing. The previous maximum size was 6” x 4.25” – which limited the amount of value-added content that could be included. As a recognition of their desire […]

Tagged content marketing, cross-channel marketing, direct mail, direct mail budget, direct mail design, direct mail strategy, direct marketing, First class mail, first class mail rate, marketing, marketing communications, multichannel marketing, postage rates, usps

Is Brand Awareness Worth the Investment?

Published July 15, 2021

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it […]

Tagged brand awareness, content marketing, cross-channel marketing, digital marketing, direct mail budget, direct marketing, drip marketing, mail design, mailing content, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing

5 Tips for Using Print and Digital Communications to Build Trust

Published June 17, 2021

Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print and digital communications […]

Tagged cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, email marketing, mail design, mailing content, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing

Top 5 Content Marketing Best Practices

Published April 15, 2021

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, […]

Tagged content marketing, cross-channel marketing, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail response rates, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing

9 Eye-Popping Stats on Direct Mail

Published March 30, 2021

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

Tagged advantages of direct mail, cross-channel marketing, direct mail, direct mail measurement, direct mail ROI, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, marketing, marketing communications, millennial marketing, multichannel marketing, multitouch marketing

The Power of Marketing Local

Published March 3, 2021

One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.

This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, mail design, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing

Get Your Pre-Game On! 4 Steps to Effective Targeting

Published February 18, 2021

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning […]

Tagged accurate data, cross-channel marketing, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing

Should You Be Personalizing? The Data Tells the Tale

Published February 2, 2021

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications:

Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, email marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized marketing, variable data

Why Informed Delivery Might Be Your New Multichannel Best Friend

Published December 1, 2020

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.

It’s called USPS Informed Delivery, […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail success, direct mail trends, Informed Delivery, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, United States Postal Service, usps, USPS Informed Delivery

Want to Sell More? Make Your Marketing Customer-Centric

Published October 29, 2020

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to […]

Tagged communication, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail success, direct mailers, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing