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Category Archives: Recent Posts
2014 Postal Rate Increase
Regulators on Tuesday approved a temporary price hike of 3 cents for a first-class stamp, bringing the charge to 49 cents a letter in an effort to help the Postal Service recover from severe mail decreases brought on by the 2008 economic downturn. The cost […]
Tagged 2014 postage rates, 2014 postal rate increase, direct mail budget, direct mail spending, drop shipping, postage increase, postage rates, second ounce free, usps, USPS rate increase
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2014 USPS Promotional Schedule
The USPS has released its 2014 promotional calendar. Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions. The promotions for 2014 represent a significant increase from the past two years. Here they are at a glance:
February 1 – March […]
Tagged 2014 Postage savings, 2014 USPS Promotions, direct mail spending, mail piece, postage savings, reduce postage costs, save on postage, save postage, usps, USPS Promotions
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How Great Marketers Can Inspire Action
We, as direct marketers, often consider the people we’re selling to as our target market. But we’re selling to people, not targets. To generate response, it’s essential to understand underlying demographics and interests about your customer. While this is a starting point, it’s not likely […]
Tagged data driven marketing strategies, direct mail, Direct response, increased response rates, inspire action, marketing, marketing strategies for casinos, motivating prospects, purchase motivation
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USPS Mail Delivery Standards – Quick Lookup
Here’s a tool we often use when customers ask us how long it will take for a mailing to get from Point A to Point B. Just click on the following link:
https://ribbs.usps.gov/modernservicestandards/ssmaps/find_map.cfm
In the upper left corner you can select the Mail Class – First Class […]
Tagged drop shipping, Mail, mail delivery, mail delivery time, mail tracking, postage savings, usps, USPS facility closings
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Consumers Value Physical Mail, Even In This Digital Era
Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.
Approximately 1,800 consumers in Germany and the United States participated in the study, which […]
Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, envelope design, envelopes, increased response rates, mail design, mail piece, personalized envelopes
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Postal Terminology – CASS vs. NCOA. What’s the difference?
In order to maximize the delivery of your mail, minimize returned mail (which wastes both production and postage costs), keep your database up to date and receive the lowest postage rate, you should always run your list through a CASS and NCOA process. We hear […]
Tagged direct mail budget, Mail, mail delivery, postage savings, reduce postage costs
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Are You Eligible for a USPS Tech Credit?
The USPS has a new program in which mailers can receive a one-time postage credit if they have met specified mail volumes during the period from October 1, 2011 through September 30, 2012.
Program Overview In order to encourage mailers to convert to Full-Service mailing standards, […]
NEWSLETTERS ARE DEAD?
This is a repost from the B&B The More You Know blog. Click the following link to view: NEWSLETTERS ARE DEAD?.
Tagged direct mail, email, email and USPS, increased response rates
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USPS Postage Discount Program Begins March 1, 2013
We posted earlier about the six postage discount programs being offered by the USPS this year. You can get the official information here: http://1.usa.gov/Se9pjO
The first of these begins on March 1st and runs through April 30th. It offers an upfront 2% postage discount by providing […]
Tagged 2% postage discount, 2d code, direct mail, direct mail budget, direct mail trends, mail design, postage savings, qr code, save postage, usps
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POSTAGE RATES ARE INCREASING
POSTAGE RATES ARE INCREASING. Click this link for a must read blog post from our friends at B&B on how to maximize your return on direct mail in the face of increasing postage rates.
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