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NEWSLETTERS ARE DEAD?

Published February 21, 2013

This is a repost from the B&B The More You Know blog. Click the following link to view: NEWSLETTERS ARE DEAD?.

Tagged direct mail, email, email and USPS, increased response rates

USPS Postage Discount Program Begins March 1, 2013

Published February 7, 2013

We posted earlier about the six postage discount programs being offered by the USPS this year. You can get the official information here: http://1.usa.gov/Se9pjO

The first of these begins on March 1st and runs through April 30th. It offers an upfront 2% postage discount by providing […]

Tagged 2% postage discount, 2d code, direct mail, direct mail budget, direct mail trends, mail design, postage savings, qr code, save postage, usps

2013 U.S. AD SPENDING FORECAST

Published January 4, 2013

The Ad Age 2013 spending forecast is out and there are a few categories showing significant cuts. Since this blog focuses primarily on direct mail, we are happy to see that it is alive and well. Spending is projected to hit $51.5 billion for a […]

Tagged 2013 ad spending, 2013 projected ad spending, ad age spending forecast, direct mail, direct mail budget, direct mail spending, direct mail trends

Purchased Mailing Lists – Nobody is Perfect

Published December 17, 2012

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability. No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list. The […]

Tagged direct mail, direct mail budget, direct mail spending, direct mailers, Mail, mail delivery, mailing lists, purchased mailing lists, returned mail, returned mail rates, usps

Reminder of 2013 Postal Changes

Published December 6, 2012

With the new year almost upon us, we thought we should quickly review USPS changes coming in the new year.

Mail Piece Dimension Change: The size for folded self-mailers changes on January 5, 2013. The new maximum is 10 1/2 x 6 inches. Anything larger than […]

Tagged direct mail, direct mail budget, direct mail spending, first class mail rate, Mail, mail design, postage increase, postage rates, postal rate, usps, USPS rate increase

Is Your Data Safe Enough to Pass an Audit?

Published November 26, 2012

There is ever-increasing scrutiny on data privacy and safety. In many cases, your customer data is your most valuable asset. You may have gone through the necessary steps to keep it away from inquiring minds, but is it really as safe as you think?

By going […]

Tagged customer data risk, data audit, data breach, data breach links, data compliance, data safety, database safety, direct mail, is your data safe?, protect your data

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

Published November 12, 2012

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

Tagged data driven marketing strategies, direct mail, direct mail statistics, direct mail trends, direct mailers, reduce postage costs

2013 USPS Promotions & Incentive Programs

Published November 8, 2012

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

Tagged 2013 Postal Promotions, 2d code, direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, postage savings, Postal Incentives, postal rate, QR, qr code, reduce postage costs, save on postage, save postage, usps

Digital Slowdown

Published October 23, 2012

The response rate for direct mail rides high in the face of digital increase

If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail. The Direct Marketing Association (DMA) has found that direct […]

Tagged direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, email, increased response rates, save postage, usps

USPS Proposed Rate Increases for Business Mail

Published October 15, 2012

By now most have heard that the price of a First Class stamp will increase to $0.46 in January. The rates for business mail – automated presorted mail – will also increase.

First Class mail will increase about $0.01 per piece or roughly 2.6%. Standard mail […]

Tagged direct mail, direct mail budget, direct mail spending, first class mail rate, postage increase, postage rates, postage savings, postal rate, reduce postage costs, save on postage, save postage, usps, USPS rate increase

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NEWSLETTERS ARE DEAD?

USPS Postage Discount Program Begins March 1, 2013

2013 U.S. AD SPENDING FORECAST

Purchased Mailing Lists – Nobody is Perfect

Reminder of 2013 Postal Changes

Is Your Data Safe Enough to Pass an Audit?

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

2013 USPS Promotions & Incentive Programs

Digital Slowdown

USPS Proposed Rate Increases for Business Mail

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