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Author Archives: social
3 Ways Personalization Benefits Your Non-profit Fundraising
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand the difference you make in the world.
Personalizing
your communications helps achieve these goals. How? Because it […]
Posted in Uncategorized
Tagged data driven marketing strategies, digital marketing, direct mail design, direct mail partners, direct mail strategy, direct mail success, direct mail trends, direct marketing, fundraising, marketing, marketing communications, nonprofit, nonprofit direct mail, personalization, personalize, personalized marketing
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Want to Sell More? Make Your Marketing Customer-Centric
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to […]
Posted in Uncategorized
Tagged communication, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail success, direct mailers, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing
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Touch Your Customers with Surveys and Watch Sales Grow
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways […]
Posted in Uncategorized
Tagged customer engagement, customer loyalty, customer relationships, customer surveys, digital marketing, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, survey
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Persistence Pays Off with 1400% ROI
Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]
Posted in Uncategorized
Tagged data driven marketing strategies, direct mail, direct mail ROI, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, motivating prospects, multitouch marketing, personalized marketing, ROI
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When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing […]
Posted in Uncategorized
Tagged communication, direct mail design, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing, typography
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How to Stay in Touch Without Being Annoying
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you […]
Posted in Uncategorized
Tagged cross-channel marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, drip marketing, marketing, marketing communications, motivating prospects, personalized marketing
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Saving Money on Print by Using Digital Storefronts
When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost […]
Posted in Uncategorized
Tagged data driven marketing strategies, digital marketing, digital storefront, direct marketing, marketing, marketing communications, print on demand, printing, reduce errors, save money, storefronts, template design
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5 Tips for Marketing During COVID-19
The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let’s look at five keys to marketing during […]
Posted in Uncategorized
Tagged covid-19, customer engagement, customer loyalty, customer relationships, digital advertising, digital marketing, direct marketing, marketing, marketing communications, multichannel customer experience, pandemic
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Personalization: It Doesn’t Have to Be Complicated
When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to […]
Posted in Uncategorized
Tagged cross-channel marketing, data driven marketing strategies, digital marketing, drip marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized envelopes, personalized marketing
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Consumers Continue Their Love Affair with Print
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion […]
Posted in Uncategorized
Tagged direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, mail design, mail piece, marketing, marketing communications, multichannel marketing, print vs. digital
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