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Category Archives: Uncategorized
9 Eye-Popping Stats on Direct Mail
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]
Tagged advantages of direct mail, cross-channel marketing, direct mail, direct mail measurement, direct mail ROI, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, marketing, marketing communications, millennial marketing, multichannel marketing, multitouch marketing
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Five “Best in Class” Marketing Elements
Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!
Top strategy #1: Break down the […]
Tagged accurate data, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct marketing, high-quality data, marketing, marketing communications, multichannel customer experience, personalization, personalize, personalized marketing, standardize data, variable data
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The Power of Marketing Local
One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.
This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]
Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, mail design, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing
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Get Your Pre-Game On! 4 Steps to Effective Targeting
When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning […]
Tagged accurate data, cross-channel marketing, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing
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Should You Be Personalizing? The Data Tells the Tale
Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications:
Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re […]
Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, email marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized marketing, variable data
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5 Tips for Great Data
Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? Here are five tips from Experian, which provides data profiling, […]
Tagged accurate data, data driven marketing strategies, digital marketing, direct mail, direct mail strategy, direct mail success, direct marketing, email marketing, Experian, high-quality data, marketing, marketing communications, personalized marketing, standardize data, variable data
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QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing
In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and […]
Tagged digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, mobile marketing, multitouch marketing, personalized marketing, QR, qr code, QR code basics, variable data QR codes
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Happy Holidays from the Franklin Team
As this challenging year draws to a close, we are filled with thanks and gratitude for our clients and partners – our extended Franklin family. We look forward to a brighter 2021, and wish you a new year filled with joy and prosperity. Know […]
Tagged USPS office closings
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Why Lifetime Customer Value Matters (A Lot)
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the […]
Tagged customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail strategy, direct mail trends, direct marketing, drip marketing, LCV, Lifetime Customer Value, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing
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Why Informed Delivery Might Be Your New Multichannel Best Friend
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.
It’s called USPS Informed Delivery, […]
Tagged cross-channel marketing, direct mail, direct mail design, direct mail success, direct mail trends, Informed Delivery, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, United States Postal Service, usps, USPS Informed Delivery
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