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What Channels Influence Buying Decisions the Most?

Published April 11, 2012

In a world abuzz with the idea that social networking channels are becoming a dominant factor in buying decisions, it was interesting to read that email and direct mail are still king.  And by a big margin!  Check out the following results from a survey […]

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USPS Language for Class of Mail Regarding Personal Information

Published April 3, 2012

Did you know that the postal service closely monitors Standard mail to make sure that mailers are not including just transactional content?  For example, a mailer could send out a change-in-terms notice mailing, including the last four digits of the recipients account number, via  Standard […]

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Using Dynamic QR Codes to Deliver Variable Content

Published March 20, 2012

By now, most people know what a QR Code® is.  They’re everywhere – in magazine ads, newspapers, billboards and direct mail pieces.  By-and-large the code, when scanned with a mobile device, takes the user to static content.  Typically it points to a web page containing […]

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USPS Releases List of Mail Processing Facility Closings and Consolidations

Published March 6, 2012

As part of its plan to reduce costs by $20 billion, the Postal Service (USPS) released its decisions on closing and consolidating mail processing facilities.  Click here for the complete list of facilities.  There will be no actions taken until May 15, the end date […]

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News on the 2012 QR Code® Promotion

Published February 17, 2012

The 2012 Mobile Commerce and Personalization Promotion provides mailers with an upfront postage discount on qualifying Standard Mail and First-Class Mail letters, flats, and cards that contain a mobile bar code or similar print technology that can be read or scanned by a mobile device.  […]

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Reminder – New Postal Rates Take Effect Sunday, January 22nd

Published January 19, 2012

As announced last October, the USPS in increasing postal rates effective this Sunday.  Standard mail is increasing by 2.124% or about one half a cent per piece.

First Class mail is increasing by one cent.  The good news here is that the second ounce is free!   Currently, […]

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QR Code Campaign Results

Published December 30, 2011

QR codes – we see them more and more places.  But, do they work?  Do consumers scan the codes with their mobile devices and respond to the back-end content?

We recently conducted a campaign for an auto dealership that was offering a free 42″ flat panel […]

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Direct Mail Spending Expected to Increase

Published December 28, 2011

Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011.  Here is the annual breakdown for all marketing segments (in $ Billions):

TV – 58.8

Radio – 16.4

Magazine – 18.6

Newspaper – 27.2

Outdoor – 7.3

Internet – 25.9

Direct Mail – 49.0

Telemarketing – 50.3

Sales […]

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Why “seed” mail is not always representative of your mail delivery

Published October 27, 2011

Direct mailers generally add seed names to their mailing list that are mailed to themselves and other members of their company or organization.  Other than to see for themselves that the mailing was conducted with the quality they expected, many use seeds as a barometer […]

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Reduce Postage Costs with Drop Shipping

Published October 10, 2011

Drop Shipping is where a mailer moves their mailing to a postal facility closer to the destination before handing it over to the Postal Service. The further downstream mail is entered into the system, the greater the postage discount given to the mailer. The USPS […]

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