Franklin

Purchased Mailing Lists – Nobody is Perfect

Published December 17, 2012

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability. No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list. The […]

Tagged direct mail, direct mail budget, direct mail spending, direct mailers, Mail, mail delivery, mailing lists, purchased mailing lists, returned mail, returned mail rates, usps

Reminder of 2013 Postal Changes

Published December 6, 2012

With the new year almost upon us, we thought we should quickly review USPS changes coming in the new year.

Mail Piece Dimension Change: The size for folded self-mailers changes on January 5, 2013. The new maximum is 10 1/2 x 6 inches. Anything larger than […]

Tagged direct mail, direct mail budget, direct mail spending, first class mail rate, Mail, mail design, postage increase, postage rates, postal rate, usps, USPS rate increase

2013 USPS Promotions & Incentive Programs

Published November 8, 2012

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

Tagged 2013 Postal Promotions, 2d code, direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, postage savings, Postal Incentives, postal rate, QR, qr code, reduce postage costs, save on postage, save postage, usps

Digital Slowdown

Published October 23, 2012

The response rate for direct mail rides high in the face of digital increase

If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail. The Direct Marketing Association (DMA) has found that direct […]

Tagged direct mail, direct mail budget, direct mail spending, direct mail trends, direct mailers, email, increased response rates, save postage, usps

USPS Proposed Rate Increases for Business Mail

Published October 15, 2012

By now most have heard that the price of a First Class stamp will increase to $0.46 in January. The rates for business mail – automated presorted mail – will also increase.

First Class mail will increase about $0.01 per piece or roughly 2.6%. Standard mail […]

Tagged direct mail, direct mail budget, direct mail spending, first class mail rate, postage increase, postage rates, postage savings, postal rate, reduce postage costs, save on postage, save postage, usps, USPS rate increase

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Published September 26, 2012

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

Tagged 2d code, direct mail, direct mail budget, direct mailers, postage savings, QR, qr code, reduce postage costs, save on postage, save postage, usps

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Published September 6, 2012

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

Tagged direct mail budget, direct mail spending, direct mail trends, direct mailers, Mail, mail delivery, mail piece, postage rates, postage savings, reduce postage costs, save on postage, usps

Eight simple questions to help you choose your direct mail partner

Published June 26, 2012

Looking at a new direct mail firm? Or, re-evaluating your current one? Here are eight simple questions you can and should ask during your decision-making process.

1. Are you financially stable?

This is a vitally important question. Many suppliers are struggling with current trading conditions. You […]

Tagged direct mail, direct mail budget, direct mail partners, direct mail spending, direct mail suppliers, mail delivery

Direct Mail Spending Expected to Increase

Published December 28, 2011

Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011. Here is the annual breakdown for all marketing segments (in $ Billions):

TV – 58.8

Radio – 16.4

Magazine – 18.6

Newspaper – 27.2

Outdoor – 7.3

Internet – 25.9

Direct Mail – 49.0

Telemarketing – 50.3

Sales […]

Tagged direct mail, direct mail budget, direct mail spending

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Purchased Mailing Lists – Nobody is Perfect

Reminder of 2013 Postal Changes

2013 USPS Promotions & Incentive Programs

Digital Slowdown

USPS Proposed Rate Increases for Business Mail

U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Eight simple questions to help you choose your direct mail partner

Direct Mail Spending Expected to Increase

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