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USPS Announces Rate Adjustment for 2012

By social | Published October 21, 2011

There is some good news and some not so good news.  The not so good news is that First Class postage is going up by a penny.  On the flip side of that, the USPS also announced that for First Class mail, the second ounce […]

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Reduce Postage Costs with Drop Shipping

By social | Published October 10, 2011

Drop Shipping is where a mailer moves their mailing to a postal facility closer to the destination before handing it over to the Postal Service. The further downstream mail is entered into the system, the greater the postage discount given to the mailer. The USPS […]

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4 Self-Mailer Format Trends in the Mailstream

By social | Published September 20, 2011

Here’s a brief article from Target Marketing magazine on some important factors to consider when creating a self-mailer.  Here’s the link:

 

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Casino Marketing: Eight Data Driven Strategies to Optimize Engagement

By social | Published September 9, 2011

Casino marketers are faced with what millions of marketers are these days – dwindling budgets and a financially-challenged audience. Marketers must get smart when it comes to engaging gamers. Below, Glen Parker, of Experian, identifies eight ways in which you can engage customers individually.

1. Customer […]

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Quick Mailpiece Design FAQ

By social | Published September 9, 2011

Do invoices and statements have to be mailed First Class?

Yes. According to the USPS, “Matter containing personal information, partially or wholly handwritten or typewritten matter, or bills or statements of account must be mailed as First-Class Mail, unless mailed as Express Mail or Priority Mail, […]

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Take Advantage of Mail Tracking

By social | Published September 9, 2011

Aside from the assurance of knowing that your direct mail effort was received by the recipients, there are some significant other takeaways that can benefit you:

• Know how long it takes your mail to arrive

• Find out when individual recipients receive their mail

• Download data […]

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QR Code Basics

By social | Published August 26, 2011

Over the last couple of months, we have sent out millions and millions of direct mail packages containing QR codes.  A lot of that volume was the result of the USPS allowing a 3% postage discount to mailers who used the codes on a mailpiece.  […]

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