Over the last couple of months, we have sent out millions and millions of direct mail packages containing QR codes. A lot of that volume was the result of the USPS allowing a 3% postage discount to mailers who used the codes on a mailpiece. Why? In an effort to drive mail volume by making a connection between offline media (mail) and online.
If you haven’t used QR codes yourself, either in direct mail or print advertising, here is a link to an article titled “5 Steps to a Successful QR Code Marketing Campaign”. Be sure to watch the video, too, to see some imaginative ways people are implementing the codes. Here’s the link:
http://www.socialmediaexaminer.com/5-steps-to-a-successful-qr-code-marketing-campaign/
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