Take Advantage of Mail Tracking

Aside from the assurance of knowing that your direct mail effort was received by the recipients, there are some significant other takeaways that can benefit you:

• Know how long it takes your mail to arrive

• Find out when individual recipients receive their mail

• Download data to trigger your call center, launch emails and ramp up customer service

• Perform statistical analysis to see if you can mail to certain areas standard instead of first class to reduce postage costs

• Search for an individual name

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