Aside from the assurance of knowing that your direct mail effort was received by the recipients, there are some significant other takeaways that can benefit you:
• Know how long it takes your mail to arrive
• Find out when individual recipients receive their mail
• Download data to trigger your call center, launch emails and ramp up customer service
• Perform statistical analysis to see if you can mail to certain areas standard instead of first class to reduce postage costs
• Search for an individual name