Archives

5 Tips for Great Data

Published January 21, 2021

Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? Here are five tips from Experian, which provides data profiling, […]

Tagged accurate data, data driven marketing strategies, digital marketing, direct mail, direct mail strategy, direct mail success, direct marketing, email marketing, Experian, high-quality data, marketing, marketing communications, personalized marketing, standardize data, variable data

QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing

Published January 5, 2021

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and […]

Tagged digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, mobile marketing, multitouch marketing, personalized marketing, QR, qr code, QR code basics, variable data QR codes

Why Lifetime Customer Value Matters (A Lot)

Published December 17, 2020

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the […]

Tagged customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail strategy, direct mail trends, direct marketing, drip marketing, LCV, Lifetime Customer Value, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing

3 Ways Personalization Benefits Your Non-profit Fundraising

Published November 10, 2020

Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand the difference you make in the world.

Personalizing
your communications helps achieve these goals. How? Because it […]

Tagged data driven marketing strategies, digital marketing, direct mail design, direct mail partners, direct mail strategy, direct mail success, direct mail trends, direct marketing, fundraising, marketing, marketing communications, nonprofit, nonprofit direct mail, personalization, personalize, personalized marketing

Want to Sell More? Make Your Marketing Customer-Centric

Published October 29, 2020

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to […]

Tagged communication, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail success, direct mailers, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing

Touch Your Customers with Surveys and Watch Sales Grow

Published October 21, 2020

It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways […]

Tagged customer engagement, customer loyalty, customer relationships, customer surveys, digital marketing, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, survey

Persistence Pays Off with 1400% ROI

Published October 8, 2020

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]

Tagged data driven marketing strategies, direct mail, direct mail ROI, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, motivating prospects, multitouch marketing, personalized marketing, ROI

When It Comes to Typography, Look Like a Pro

Published September 29, 2020

What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing […]

Tagged communication, direct mail design, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing, typography

How to Stay in Touch Without Being Annoying

Published September 17, 2020

What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, drip marketing, marketing, marketing communications, motivating prospects, personalized marketing

Saving Money on Print by Using Digital Storefronts

Published September 8, 2020

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost […]

Tagged data driven marketing strategies, digital marketing, digital storefront, direct marketing, marketing, marketing communications, print on demand, printing, reduce errors, save money, storefronts, template design