Archives

QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing

Published January 5, 2021

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and […]

Tagged digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, mobile marketing, multitouch marketing, personalized marketing, QR, qr code, QR code basics, variable data QR codes

Why Lifetime Customer Value Matters (A Lot)

Published December 17, 2020

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the […]

Tagged customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail strategy, direct mail trends, direct marketing, drip marketing, LCV, Lifetime Customer Value, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing

Why Informed Delivery Might Be Your New Multichannel Best Friend

Published December 1, 2020

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.

It’s called USPS Informed Delivery, […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail success, direct mail trends, Informed Delivery, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, United States Postal Service, usps, USPS Informed Delivery

Want to Sell More? Make Your Marketing Customer-Centric

Published October 29, 2020

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to […]

Tagged communication, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail success, direct mailers, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing

Persistence Pays Off with 1400% ROI

Published October 8, 2020

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]

Tagged data driven marketing strategies, direct mail, direct mail ROI, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, motivating prospects, multitouch marketing, personalized marketing, ROI

How to Stay in Touch Without Being Annoying

Published September 17, 2020

What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, drip marketing, marketing, marketing communications, motivating prospects, personalized marketing

Consumers Continue Their Love Affair with Print

Published June 23, 2020

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion […]

Tagged direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, mail design, mail piece, marketing, marketing communications, multichannel marketing, print vs. digital

Introducing CreativiD Multidimensional Finishing

Published May 5, 2020

An emerging trend in print marketing is sensory-enhancing applications that create a more memorable experience for your customers. That’s why we are excited to announce the addition of our new product, CreativiD Multidimensional Finishing! With this new process we can take your marketing campaign to […]

Tagged casino marketing, data driven marketing strategies, digital foil finishing, direct mail, direct mail design, direct mail trends, direct marketing, foil, foil personalization, marketing, multidimensional finishing, personalized marketing, textured varnish, varnish

COVID-19 Update: We Are Open!

Published April 28, 2020

We hope you, your families and your co-workers remain safe and healthy during this unprecedented time in our country and around the world.As we are considered an essential business per the Louisiana governor’s “stay at home” order, our Baton Rouge facility remains open and operational, along […]

Tagged direct mail

3 Multichannel Marketing Stats to Inspire You

Published April 13, 2020

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.

1. Two-thirds of shoppers use more than one channel.
This data comes […]

Tagged cross-channel marketing, direct mail, direct marketing, email marketing, marketing, marketing communications, mobile marketing, multichannel customer experience, multichannel marketing