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Category Archives: Recent Posts
2014 in review
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 15,000 times in 2014. If it were a concert at Sydney Opera House, it would […]
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Postal Rates Will NOT Increase in January 2015
At today’s Association for Postal Commerce meeting Postmaster General, Pat Donahoe, announced that the USPS® will not be filing for a new price change in January.
He also informed the group that they would wait until early 2015 to reexamine the option. This means that current […]
Tagged 2015 postage, Postage, postage rates, usps, USPS rate increase
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Will There Be A Postage Increase in 2015?
We have had several clients asking about 2015 postage and whether or not there will be a January increase. The fact is, nobody knows for sure at this point. Following are several possible scenarios.
The USPS has the option to file for another CPI (Consumer Price […]
Tagged 2015 Postage Rates, direct mail budget, Mail, Postage, postage increase, postage rates, USPS rate increase
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Marketers Seeing Dramatically Higher Response Rates from Direct Mail
Here are some pretty concise and compelling statistics from the Direct Marketing Association. This spells good news for direct mail marketers.
In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]
What are the biggest email marketing pitfalls to avoid?
Experienced executives and experts share their advice and fixes for your challenges in business.
No one wants an email they just spent precious time perfecting to end up in a recipient’s digital trashcan. Eight in 10 people say the marketing emails they receive go mainly to […]
Tagged email, email marketing, email marketing mistakes, email marketing pitfalls, improving email results, marketing
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Making Direct Mail Work
Planning and executing even the simplest direct mail campaign can be a challenge. And you can’t afford to take any shortcuts. But it takes more than a grasp of the mechanics of direct mail to be successful in direct mail.
For that, you need a long-term […]
Eight Point Plan to Mail Smarter in 2014
With the 2014 postage increase have come some challenges. Specifically, what can mailers do to help reduce the impact of the postage increase? We have come up with an eight point plan to help do just that. This content was originally mailed to our clients […]
Tagged 2014 postage rates, 8 ways to mail smarter, direct mail budget, direct mail spending, postage increase, postage rates, postage savings, QR code response rate, save on postage, save postage, usps, USPS rate increase
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2014 Postage Rate Tables & Increases
Here are the 2014 postage rates that take effect on January 26, 2014. The table contains both the new rates, 2013 rates and variances by dollar amount and percentage. First class and standard mail both have average increases of just under 6%. The PRC approved […]
Tagged 2014 postage increase, 2014 postage rates, direct mail budget, direct mail spending, postage increase, postage rates, save postage, usps, USPS rate increase
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2013 in review
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
A New York City subway train holds 1,200 people. This blog was viewed about 6,500 times in 2013. If it were a NYC subway train, it would take about 5 trips […]
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