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Category Archives: Recent Posts
DIRECT MAIL IN THE EYES OF A MILLENNIAL
by Jordan Alfonso
We live in a digital world, point blank. I, being born in the early 1990’s, can hardly recall my pre-digital life. I reminisce with nostalgia upon the days where I had to dial up on AOL so that I could check and see if […]
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New USPS Website
The USPS created a new website that explores variable data, different mail formats, textures, analytics and more. It’s visually very appealing and the content contains some good, short videos. Check it out here:
http://www.irresistiblemail.com/#/
Tagged advantages of direct mail, data driven marketing strategies, direct mail design, direct mail trends, mail piece, marketing
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Postage Update
Originally, the exigent price increase that took place in January 2014 in order to recoup losses from the depression was set to expire in August of this year. Due to a recalculation of the actual loss incurred, the PRC (Postal Regulatory Commission) has ruled that […]
Tagged direct mail budget, Postage, postage rates, usps
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Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?
Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and digital communications.
The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages […]
Tagged advantages of direct mail, direct mail, paper vs. digital, sustainability
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How to Eliminate Returned Mail
If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels. The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.
These are […]
Tagged direct mail, direct mail budget, direct mail trends, save postage, Standard mail, u s postal service, usps
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Important Postage Update
Court Rules on end to 2014 Exigent Rate Increase
On Friday, June 5, 2015, the DC Court of Appeals issued its decision on the exigent rate case. The court affirmed the most significant element of the ruling by the Postal Regulatory Commission back in late 2013, namely, […]
Tagged direct mail, direct mail budget, Postage, postage increase, postal rate, usps, USPS rate increase
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Postage Rate Increase – May 2015
On May 7, 2015 the PRC approved a rate increase applied for by the USPS. The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%. The increase for Standard Mail is about 1/3 […]
Tagged direct mail, direct mail budget, direct mail spending, direct mailers, drop shipping, Postage, postage increase, postage rates, Postal Update
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How the USPS performs throughout a typical year
Do you ever wonder why some months your mailers fly through the postal channels and other months are so much slower? Here’s a general time table of what’s going on at the USPS each month during the year.
This could help you decide which months you […]
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Regulators approve US Postal Service price increases set for April
Postal regulators in the United States have given the green light to Postal Service price changes planned to take effect from 26 April, 2015.
The Postal Regulatory Commission approved both adjustments to First Class Mail services as well as for competitive express and parcel shipping changes.
The […]
Tagged direct mail budget, direct mail spending, Postage, postage increase, postage rates, usps, USPS rate increase
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Postal Service Files Market Dominant Price Change
Proposes an Additional $0.9 Billion in Annualized Contributions
WASHINGTON ̶ On January 15, 2015 the Postal Service filed with the Postal Regulatory Commission (PRC) a Market Dominant price change based on a Consumer Price Index (CPI) cap authority of 1.966%.
The Postal Service believes strongly in the […]
Tagged direct mail budget, direct mail spending, Mail, postage increase, postage rates, postal rate, usps
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