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Mail Piece Dimension Changes Take Effect January 2013

Published August 10, 2012

Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″.  The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.

There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]

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Reminder: QR Code® Promotion Begins in Three Weeks

Published June 11, 2012

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011.  Again, the time frame for this will be July through August.  There are some material changes to this year’s promotion.  First, the discount this year is 2% (it […]

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Putting the “WOW” Factor in the Mailbox

Published May 2, 2012

Getting your mailpiece noticed in the mailbox is the first step in having your offer read.  After all, you’re competing with other direct mail offers, bills, catalogues and more.  Another challenge is having enough marketing “real estate” to fully describe your offer or offers.

Franklin has […]

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Violating Trademark by Using QR Code?

Published February 7, 2012

There is a current thread in the 2D Codes for Global Media group on LinkedIn regarding a requirement to show the ® trademark symbol whenever using the term QR Code®.  Following is the text of a warning message sent by Denso Wave, the creator of […]

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