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Category Archives: Uncategorized
Why Does Channel Selection Matter?
When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with us, we can […]
Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, marketing strategies for casinos, millennial marketing
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3 Ways to Sell More to Existing Customers
Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for revenue generation, but there are ways to increase your sales from existing customers as well. Here are three simple but highly […]
Tagged cross-sell, customer loyalty, data driven marketing strategies, digital marketing, direct marketing, marketing
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5 Keys to Customer Acquisition
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful.
What makes direct mail so powerful?
1. It is the […]
Tagged advantages of direct mail, direct mail, direct mail design, direct mail ROI, direct mail strategy, direct mail success, direct mailers, direct marketing
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Keep the Conversation Going!
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three […]
Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, millennial marketing
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Are You Giving Your Mailing List Enough Love?
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your […]
Tagged direct mail, direct mail strategy, direct mail success, mail delivery, mail design FAQ, mailing lists
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Got Incentive? Are You Matching the Right Incentive to the Right Audience?
Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, […]
Tagged direct mail design, direct marketing, email marketing, marketing
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Do You Know These 9 Buyer Types?
Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list of “types” created by marketing strategist […]
Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing
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9 Components Every Marketing Campaign Must Have
Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too. Here are nine “must […]
Tagged data driven marketing strategies, direct mail, direct marketing, email marketing, mailing content, marketing, visual content
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Before You Personalize, Do This!
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail statistics, direct mail trends, direct marketing, marketing
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Top Reasons to Use More Visual Content
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are […]
Tagged digital marketing, direct mail, direct mail design, direct marketing, visual content
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