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Want to Sell More? Make Your Marketing Customer-Centric

Published October 29, 2020

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to […]

Tagged communication, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail success, direct mailers, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing

Touch Your Customers with Surveys and Watch Sales Grow

Published October 21, 2020

It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways […]

Tagged customer engagement, customer loyalty, customer relationships, customer surveys, digital marketing, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, survey

Saving Money on Print by Using Digital Storefronts

Published September 8, 2020

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost […]

Tagged data driven marketing strategies, digital marketing, digital storefront, direct marketing, marketing, marketing communications, print on demand, printing, reduce errors, save money, storefronts, template design

5 Tips for Marketing During COVID-19

Published August 27, 2020

The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let’s look at five keys to marketing during […]

Tagged covid-19, customer engagement, customer loyalty, customer relationships, digital advertising, digital marketing, direct marketing, marketing, marketing communications, multichannel customer experience, pandemic

Personalization: It Doesn’t Have to Be Complicated

Published August 18, 2020

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, drip marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized envelopes, personalized marketing

Make It Personal: It’s Not Optional Anymore

Published April 21, 2020

It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected and consumers notice if you are […]

Tagged data driven marketing strategies, digital marketing, direct marketing, marketing, marketing communications, personalization, personalize, personalized marketing, variable data

Get More from Your Print Budget with Retargeting

Published February 27, 2020

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?

Often, it’s because many conversations need to be kept going before they bear fruit. This is where retargeting comes in. Once a […]

Tagged digital advertising, digital marketing, direct mail, direct mail strategy, direct mail success, direct mailers, direct marketing, lead nurturing, marketing, marketing communications, motivating prospects

Want to Sell More? Keep It Dripping!

Published February 12, 2020

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.

The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect through the sales funnel over time. It uses […]

Tagged data driven marketing strategies, digital marketing, direct marketing, drip marketing, email marketing, marketing, marketing communications, mobile marketing

Why Does Channel Selection Matter?

Published December 17, 2019

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with us, we can […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, marketing strategies for casinos, millennial marketing

3 Ways to Sell More to Existing Customers

Published December 3, 2019

Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for revenue generation, but there are ways to increase your sales from existing customers as well. Here are three simple but highly […]

Tagged cross-sell, customer loyalty, data driven marketing strategies, digital marketing, direct marketing, marketing

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Want to Sell More? Make Your Marketing Customer-Centric

Touch Your Customers with Surveys and Watch Sales Grow

Saving Money on Print by Using Digital Storefronts

5 Tips for Marketing During COVID-19

Personalization: It Doesn’t Have to Be Complicated

Make It Personal: It’s Not Optional Anymore

Get More from Your Print Budget with Retargeting

Want to Sell More? Keep It Dripping!

Why Does Channel Selection Matter?

3 Ways to Sell More to Existing Customers

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